Actress Hwang Jung-eum has ignited a wave of mixed opinions following her recent attempt at idol-style makeup, drawing comparisons to K-pop star Jennie of BLACKPINK. The actress shared a video on her YouTube channel detailing her transformation, which has since garnered a polarized response from viewers.
Hwang Jung-eum’s Idol Makeup Challenge
In a video titled “The Day I Went Clubbing with Ayumi After Doing Idol Makeup,” released on the 19th, Hwang Jung-eum expressed her desire for a makeup style that was both “innocent yet different from others.” She specifically cited BLACKPINK’s Jennie as inspiration for her desired look, signaling a bold departure from her usual aesthetic.
The makeup artist involved noted that many actresses are increasingly requesting idol-inspired makeup. They explained the trend, referring to a radiant glow often seen in various angles as “vim,” and announced their intention to create a “pink vim” look for Hwang Jung-eum. Responding to this, Hwang Jung-eum requested “heavy eye makeup,” leading to a glamorous transformation featuring a pinkish glow and intense, striking eyes.
Hwang Jung-eum appeared pleased with the final result, frequently taking selfies with her phone to capture the look. Following the makeup session, she also shared footage of herself meeting with singer Ayumi in Itaewon.
Divergent Viewer Responses
The actress showcased a dramatic styling, featuring a tanned, deep skin tone and bold makeup. This look presented a stark contrast to her image during her past activities as part of the girl group Sugar, highlighting a significant evolution in her public persona.
However, the public’s reaction to her new makeup style was sharply divided. While some viewers found the dramatic transformation flattering and well-suited to her, others expressed disappointment. Comments ranged from “I thought she was just wearing old-fashioned makeup on purpose” and “It’s tacky” to criticisms that the style “didn’t capture Hwang Jung-eum’s inherent charm” and resembled “90s makeup.”
Hwang Jung-eum’s Evolving Image
Hwang Jung-eum has been consistently experimenting with her image recently, notably through tanning that accentuates her deep skin tone and conveys a healthy, vibrant appearance. This latest venture into idol-inspired makeup follows her previous recreation of an image from the drama ‘Giant’ 16 years ago.
Her current engagement with idol makeup, inspired by Jennie, has once again captured public attention due to its distinctiveness. This consistent evolution in her style has made her a subject of ongoing interest.
Ongoing Fan Engagement
Through her YouTube channel, Hwang Jung-eum actively communicates with her fans by sharing glimpses of her daily life and various transformation processes. This platform allows her to maintain a connection with her audience while showcasing her evolving artistic and personal expressions.
The actress’s willingness to experiment with different looks, from dramatic makeup to recreating past iconic styles, demonstrates a dynamic approach to her career and public image. The divided reactions, while perhaps unexpected, underscore the impact of her bold choices and the varied interpretations they elicit from the public.
