The Eulji Foundation, celebrating its 70th anniversary, has launched the Cliff Beach Resort & Pool Villa in Yangyang, Gangwon Province. This new venture aims to embody the foundation’s core principles of ‘human love and respect for life’ within a unique hospitality experience that blends nature, culture, and relaxation. The resort’s design and philosophy are deeply rooted in the foundation’s seven-decade legacy in healthcare, education, and social welfare.
The Eulji Foundation’s 70-Year Legacy
Founded in 1956 by the late Dr. Park Young-ha with the opening of Eulji Hospital in Seoul, the Eulji Foundation has consistently upheld its commitment to ‘human love and respect for life.’ Over the past 70 years, the foundation has expanded its reach beyond healthcare to include education, research, and social welfare initiatives. This year, marking the 70th anniversary of the Eulji University Medical Center’s establishment, the foundation introduced a new slogan: ’70 Years of Gratitude, 100 Years Together.’ This slogan signifies a commitment to continue its people-centered values for the next century, building upon the trust and support received from the public and local communities over the past seven decades.
Cliff Beach Resort: A New Expression of Core Values
The Cliff Beach Resort & Pool Villa represents a novel approach to expressing the foundation’s long-held philosophy. Rather than simply constructing a lodging facility, the resort was conceived as a space where guests can experience the foundation’s values in their daily lives. It achieves this by harmonizing nature, culture, and relaxation. Located on the Dongho Beach in Yangyang, the resort benefits from a stunning natural environment where the East Sea meets the Seoraksan Mountains. The resort’s architecture, landscaping, and interior design have been meticulously planned to maximize these scenic surroundings.
Architectural Harmony with Nature
The resort’s design intentionally integrates the surrounding landscape. Every aspect, from the buildings to the gardens and the overall layout, is crafted to ensure that the natural scenery flows seamlessly into the guest experience. This thoughtful integration allows visitors to enjoy panoramic views of both the East Sea and the Seoraksan Mountains from various vantage points within the resort. The brand’s visual identity, or CI, further reflects this philosophy. The logo, inspired by the waves of the East Sea and the coastline, symbolizes the connection between nature and the space. It emphasizes simple lines and balance over ornate decoration, conveying a sense of stability and sustainability, aligning with the brand’s promise of providing a peaceful retreat within nature.
Accommodations and Facilities
Cliff Beach offers a total of 57 guest rooms across three distinct sections: Ocean Tower, Sun Tower, and Stay Pool Villa. Each room is designed to offer views of the East Sea, with variations in perspective and composition depending on the room’s location and structure. This ensures that guests can appreciate different facets of the ocean scenery. The Ocean Tower is situated closest to the beach, providing an immersive coastal experience. The Sun Tower offers a more spacious layout and broader views. The independent Stay Pool Villas are designed with privacy in mind, catering to diverse travel needs and preferences.
Beyond Accommodation: Comprehensive Amenities
In addition to the lodging options, Cliff Beach provides a wide array of amenities to enhance guest comfort and convenience. These include a kids’ room, a book lounge, a cafe, a Korean restaurant, a business center, communal kitchen facilities, and coin laundry services. These facilities are particularly geared towards long-term stays and families, ensuring that all guests feel at home. The outdoor spaces are equally well-developed, featuring a garden square, walking paths, a sculpture park, and an observation deck with an art space. These areas are designed to allow guests to leisurely enjoy the natural surroundings.
Expanding the Eulji Spirit
Through Cliff Beach, the Eulji Foundation plans to extend the trust and credibility built over 70 years in medicine and education into a new realm of hospitality experiences. The foundation aims to create a space where the very act of staying becomes a form of rest, infused with the ‘human love and respect for life’ that has defined the organization. The resort’s design, featuring areas like the bamboo forest, the coastal walking trail, and the sculpture park in front of the pool villas, intentionally connects the sea, forest, and art into a cohesive experience. This thoughtful arrangement encourages guests to walk, rest, and find leisure within nature.
Continued Commitment to Social Welfare
The Eulji Foundation continues to expand its role as a medical institution. Investments are being made to improve medical accessibility in the Gyeonggi Bukbu region, with initiatives including the development of cancer centers and the strengthening of research capabilities. These efforts aim to elevate the standard of local healthcare. Furthermore, through the Bumseok Academic Scholarship Foundation, the foundation has supported students and researchers with approximately 8 billion won in scholarships and research grants over the past 29 years, continuing its contribution to social welfare. The foundation’s overarching vision is to broaden its expertise, cultivated through medicine, education, and research, to encompass society at large.
The Cliff Beach Resort & Pool Villa is more than just a vacation spot; it is a physical manifestation of the Eulji Foundation’s enduring commitment to human well-being and societal contribution, offering a unique blend of natural beauty and thoughtful hospitality.
