Food and beverage company hy is offering a summer promotion featuring its line of Korean soups, rice, and seaweed products. The ‘It’s On Guk-tang (Soup) Nourishment Event’ aims to provide consumers with convenient and hearty meal solutions during the warmer months. This initiative allows customers to prepare a satisfying meal quickly, without the need for extensive preparation time, utilizing options like microwave heating or air frying.
Special Offers on Soup Sets
As part of the event, hy is offering discounted sets that combine its ‘It’s On Guk-tang’ products with ‘It’s On Five-Grain Rice’ and ‘It’s On Roasted Seaweed’ or ‘It’s On Seasoned Seaweed’. These comprehensive meal sets are available at a discount of up to 20%. Customers can choose from three distinct soup options for these sets:
- It’s On Boneless Beef Rib Soup: This soup is prepared by simmering tender beef ribs and marrow together to create a rich and deep broth.
- It’s On Spicy Ugeoji Beef Rib Soup: Featuring beef ribs and domestic napa cabbage (ugeoji), this soup offers a hearty and spicy flavor profile, enhanced with chili powder and soybean paste.
- It’s On Sirutteok Beef Bone Soup: Made with domestic loach and radish, this soup incorporates perilla powder, aged soybean paste, and beef bone broth. Notably, its sodium content is over 25% lower than the average for instant loach soup products.
Additional Promotions on Other Soups
Beyond the soup sets, hy is also running separate promotions on other popular ‘It’s On’ soup varieties, including:
- It’s On Zucchini Minmulsaeu Soup: This soup combines minmulsaeu (freshwater shrimp) with domestic zucchini, offering a refreshing and slightly pungent taste.
- It’s On Naju Sik Gomtang: Prepared by boiling domestic radish and beef, this clear broth soup is enriched with substantial pieces of beef brisket.
Prize Drawings for Participants
To further engage customers, hy is conducting a prize drawing for participants in the event. Selected winners will receive gifts such as black garlic extract liquid and additional ‘It’s On Five-Grain Rice’ products. Detailed information about the event and how to participate can be found on the official hy pre-diet online store.
Company Statement and Event Goals
A representative from hy commented on the purpose of the event, stating, “We have prepared this event to help our customers enjoy a convenient yet substantial meal during the summer, a season when people can easily feel fatigued due to the heat.” The company encourages consumers to explore the various ‘It’s On Guk-tang’ products tailored to different preferences and to take advantage of the diverse purchasing benefits offered during this promotional period.
The ‘It’s On Guk-tang Nourishment Event’ highlights hy’s commitment to providing accessible and high-quality food options that cater to modern lifestyles. By bundling popular soup varieties with essential side dishes like rice and seaweed, the company aims to simplify meal preparation for busy individuals and families. The emphasis on reduced sodium in certain products, like the Sirutteok Beef Bone Soup, also reflects a growing consumer demand for healthier convenience foods.
The promotion is strategically timed to coincide with the summer season, a period often associated with increased demand for lighter yet satisfying meals. The variety of flavors, from the rich and savory beef rib soups to the refreshing zucchini and shrimp soup, ensures a broad appeal. The inclusion of rice and seaweed in the discounted sets further enhances the value proposition, offering a complete meal solution in one package.
hy’s online platform, hy pre-diet, serves as the central hub for information regarding the event. This digital approach allows for easy access to product details, promotional offers, and participation guidelines. The company’s continued investment in its ‘It’s On’ product line, which focuses on convenience and quality, positions it well within the competitive Korean food market.
The ‘It’s On Guk-tang Nourishment Event’ is more than just a sales promotion; it represents hy’s understanding of consumer needs for quick, nutritious, and flavorful meals, especially during peak seasons like summer. The company’s efforts to offer discounts and incentives, coupled with a diverse product range, are designed to attract new customers and reward existing ones, reinforcing brand loyalty and market presence.
Looking ahead, hy’s focus on developing convenient food solutions is likely to continue. The success of initiatives like the ‘It’s On Guk-tang’ event suggests a strong market appetite for products that balance ease of preparation with authentic taste and nutritional considerations. The company’s strategic marketing and product development efforts aim to solidify its position as a key player in the ready-to-eat and convenience food sectors.
