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Sulwhasoo, the luxurious skincare model owned by Amorepacific, introduced on Jan. 20 that it has formally launched on Cult Magnificence, one of many United Kingdom’s premier on-line magnificence platforms.
Cult Magnificence is an internet platform that curates manufacturers primarily based on a philosophy of “introducing solely merchandise which might be actually value it,” choosing labels via a complete analysis of name storytelling, product high quality and sustainability.
By the launch, Sulwhasoo will introduce its flagship merchandise, together with First Care Activating Serum and Concentrated Ginseng Renewing Cream, to U.Okay. customers. The model additionally plans to discover partnerships with offline retail channels within the U.Okay. to broaden shopper touchpoints.
Sulwhasoo plans to make use of the U.Okay. as a strategic hub to launch a full-scale push into the broader European market, strengthening its international development basis in phases.
“We’re delighted to introduce Sulwhasoo, a model that represents the heritage of Korean luxurious skincare, to our British prospects,” a Cult Magnificence consultant stated. “We look ahead to extra prospects experiencing the worth of the holistic magnificence that Sulwhasoo delivers.”
A Sulwhasoo official stated, “The U.Okay. is a strategic place to begin for increasing into Europe,” including, “This U.Okay. launch will function an vital milestone in our international development technique extending to Europe and the Center East.”
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