Naver has set a strategic objective of introducing agentic synthetic intelligence (AI) for its main companies subsequent 12 months, whereas additionally increasing its portfolio to help within the AI transformation of companies.
At Coex in southern Seoul on Thursday, the Korean web big outlined its new methods at DAN25, an annual convention the place its associates and companion corporations showcased their newest updates and shared AI insights with the broader tech business.
“Naver has seen constructive indicators over the previous 12 months as its AI applied sciences had been utilized to key companies together with search, purchasing and finance, leading to larger person satisfaction and gross sales development,” Naver CEO Choi Soo-yeon stated throughout her keynote speech.
“Constructing on that have and technological experience, Naver plans to roll out superior AI brokers throughout main companies, beginning with purchasing, adopted by search and promoting.”
As a part of the plan, Naver will introduce a purchasing agent on Naver Plus Retailer, its e-commerce platform, within the first quarter of subsequent 12 months, and can increase its AI companies the next quarter with the launch of AI Tab, powered by Agent N AI.
“AI Tab will free customers from having to consider search key phrases, as Agent N will perceive customers’ intentions by way of easy conversations and join them to the content material, services and products they need, and even perform actions on their behalf,” she stated.
Agent N shall be constructed on Naver’s in depth knowledge as Korea’s greatest web service and technological infrastructure throughout all of its companies. It’s designed to know person context and to foretell and recommend subsequent actions.
In accordance with Naver Chief Working Officer Kim Bom-jun, Agent N will notice “a seamless expertise” that connects all of Naver’s companies. Even with out direct person instructions, Naver’s numerous options, together with maps, calendars, reservations and content material, will naturally combine into customers’ search processes, suggesting and executing choices as wanted.
For instance, when a person searches “working course for freshmen” on AI Tab, the AI agent will present routes and evaluations primarily based on knowledge from Naver’s map, neighborhood and blogs. On the similar time, the AI will recommend that the person subscribe to working influencers or browse and buy customized merchandise, reminiscent of windbreakers, for instance. The purchasing agent will then be concerned if the person decides to buy a windbreaker.
“Agent N shall be an AI agent that understands customers in a multidimensional manner, naturally making strategies and taking actions when wanted,” Kim stated.
In current months, AI companies have been scrambling to construct ecosystems during which their AI brokers can execute actions by forming partnerships throughout totally different sectors. Naver, nonetheless, already has a various service ecosystem spanning search, purchasing and finance, giving it a aggressive edge over rivals in introducing AI brokers.
Robots powered by Naver’s synthetic intelligence fashions are displayed on the firm’s DAN25 convention at Coex in southern Seoul, Thursday. Korea Instances photograph by Nam Hyun-woo
Together with plans for agentic AI, CEO Choi outlined aggressive funding plans for bodily AI for business-to-business functions, enabling AI to speak and function inside real-world industrial websites and programs.
For this, Naver will make investments at the very least 1 trillion received ($690 million) in securing graphics processing models (GPUs) by 2026 to empower its knowledge facilities and can function a bodily AI check mattress connecting its workplaces with the GAK Sejong knowledge middle.
“By combining Naver’s unrivalled software program capabilities with Korea’s competitiveness in semiconductor, vehicle, shipbuilding and different manufacturing sectors, we are going to speed up the nation’s industrial transformation and innovation in AI,” Choi stated. “Primarily based on our full-stack AI applied sciences, we will even assist Korea stand as one of many world’s prime three AI powerhouses.”
