Lotte Department Store’s Jamsil branch opens an exclusive Polo Ralph Lauren pop-up store at EBINYU underground level 1, running from the 18th to the 29th. This temporary shop targets young shoppers aged 18 to 29 and features the brand’s latest 2026 spring/summer collections.
Featured Collections and Exclusive Items
The pop-up highlights Polo’s core collections alongside standout 2026 S/S new releases, such as the ‘Polo Play’ handbag line. Shoppers can find exclusive bear charms: three new designs tailored to the bag’s fresh aesthetic and one Western-themed variant. These four charm types are available only at this location.
Customer Engagement and Promotions
Anticipation runs high among locals, fueled by Ralph Lauren’s enduring appeal. The store activates nearby shoppers through refreshed collar displays and end-of-aisle photo spots that spark buying enthusiasm. Various on-site promotions enhance the experience, including direct sales incentives.
Customers spending 6 million won, 10 million won, or 20 million won receive a 10% purchase amount back as Lotte gift certificates. Polo Play handbag buyers qualify for special gift sets unique to the Jamsil EBINYU pop-up.
Team Leader’s Insights
Men’s Fashion Team Leader at Lotte Department Store stated, “We have set up this single-concept Polo Ralph Lauren pop-up store, beloved by customers across all ages during the peak spring and summer season.”
The leader added, “By delivering channel-optimized content in a cozy space that echoes the brand’s heritage, we aim to offer shoppers a fresh and engaging experience.”
