BBQ Chicken, a leading Korean fried chicken franchise, has opened its fourth outlet in Honduras, signaling accelerated growth in the Central American market.
Rapid Expansion in San Pedro Sula
The latest addition, the BBQ Taun Center branch, launched in the bustling Taun Center commercial complex in the Namdong district of San Pedro Sula, Honduras’s second-largest city. This marks the fourth store overall, just 1.5 months after the debut outlet debuted in Masdeval Plaza in early February.
San Pedro Sula, home to approximately 900,000 residents, serves as an economic powerhouse focused on light manufacturing, textiles, and trade. Major international brands like McDonald’s, Burger King, Applebee’s, and Subway have established a presence, underscoring the city’s appeal for global food chains.
Network Across Honduras
Beyond San Pedro Sula’s Masdeval Plaza (one store) and Taun Center (fourth store), BBQ operates two outlets in La Ceiba, a key port and industrial hub, and three in Choloma, a major inland center in the south. This network positions BBQ strongly in high-traffic urban areas.
Store Features and Menu
The Taun Center branch spans 24 seats across roughly 168.6 square meters and functions as a Quick Service Restaurant (QSR). Diners enjoy signature items like Golden Fried Chicken, Yangnyeom Chicken, and Soy Garlic Chicken, alongside Korean favorites such as Hamke Rice Bowl, Rice Bowl, and Chicken Bone Soup.
Broader Latin American Strategy
BBQ currently manages 24 stores across Panama, Costa Rica, Jamaica, and other mid-Caribbean markets. The company plans further growth into Colombia, Mexico, Brazil, Argentina, and Chile.
A BBQ representative stated, “The master franchise partnerships in Honduras, Guatemala, Nicaragua, and El Salvador across four countries provide a solid foundation. This enables robust expansion of Central American operations even in smaller markets through internal strengths.”
The representative added, “Plans call for opening the fifth and sixth stores in Honduras by July. Large flagship locations are also slated for Guatemala City and San Salvador within the third quarter.”
