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Korea’s promoting trade is transferring rapidly to distance itself from singer and actor Cha Eun-woo after he turned embroiled in an enormous tax evasion controversy — an ironic flip provided that he was just lately introduced in to switch one other scandal-hit star.
On Jan. 23, promotional movies and picture posts that includes Cha had been switched to non-public throughout Shinhan Financial institution’s YouTube and different social media accounts. Cha had been serving because the financial institution’s promoting mannequin.
The transfer got here after experiences surfaced that Cha is beneath investigation for alleged tax evasion totaling round 20 billion gained ($15 million), prompting fallout throughout the promoting sector.
The scenario has drawn specific consideration as a result of Shinhan Financial institution had beforehand dropped the actor Kim Soo-hyun as its mannequin following a private controversy, solely to nominate Cha as his substitute. With each figures now linked to separate scandals, the financial institution has discovered itself caught in consecutive movie star crises.
A day earlier, on Jan. 22, skincare model Abib, for which Cha serves as an envoy, additionally set his promotional video on its official YouTube channel to non-public, signaling a broader trade retreat.
In line with experiences, Cha was just lately notified by South Korea’s Nationwide Tax Service of a tax reassessment. The quantity beneath assessment is the most important tax declare ever reported involving a Korean movie star, intensifying public scrutiny.
Cha’s company Fantagio addressed the controversy, saying the core difficulty facilities on whether or not a company established by Cha’s mom ought to be thought of a taxable entity. The company stated the matter has not been finalized or formally confirmed and that it plans to actively clarify its authorized place on the interpretation and utility of tax legislation.
This text from Xportsnews is customized by a generative AI system and edited by The Korea Occasions.
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