Hanssem and W Concept Launch Innovative Pop-Up Store
Integrated home interior specialist Hanssem has announced a collaboration with fashion platform W Concept. Together, they are operating a temporary pop-up store, titled ‘My Signature Dressroom,’ which will be available until April 28th. The event is being held on the first floor of the Tower Artrium at Starfield Suwon.
Revolutionary Storage for Modern Lifestyles
The pop-up store showcases Hanssem’s premium collection storage solution, ‘Signature Dressroom.’ This initiative aims to provide consumers with tailored storage solutions that align with their individual lifestyles. The Signature Dressroom features a wall panel system and slim frames that can be installed without requiring wall construction, offering a flexible and modern approach to storage.
Compared to existing products, the Signature Dressroom boasts approximately 1.5 times improved storage capacity. The exhibition space is thoughtfully divided into three themed zones to cater to diverse needs:
- Social Ripper: Designed for professionals with frequent business meetings and social engagements.
- Weekend Traveler: Catering to those who enjoy traveling and weekend getaways.
- Active Hobbyist: For individuals who pursue active hobbies and leisure activities.
These distinct areas allow visitors to experience various storage methods firsthand. Furthermore, the pop-up introduces a range of specialized units, including island shelves, collection shelves, shoe racks, and wide display shelves. These are presented as effective ways to organize not only clothing but also items such as bags, shoes, and accessories.
Exclusive Offers for Visitors
Attendees of the pop-up store can take advantage of several special promotions. Visitors can receive a 25% discount on W Concept fashion items by scanning a QR code. Additionally, participation in a social media verification event offers a chance to win prizes, including a 50% discount coupon for Hanssem’s Dressroom and up to 1 million won in product gift certificates from W Concept.
Customers who receive a consultation for a Dressroom at Hanssem’s Starfield Suwon branch will also receive complimentary daily necessities valued at up to 170,000 won.
