CJ Freshway’s R&D Center Drives Significant Sales Increase
CJ Freshway has reported a substantial surge in sales related to new products since the establishment of its Research and Development (R&D) Center. According to company data released on the 25th, sales tied to these innovative offerings have grown by an average of 3.5 times. This growth trajectory follows the launch of the R&D Center in June 2023, during which approximately 800 new products have been introduced over the past three years.
Integrated Approach to Product Development
The CJ Freshway R&D Center serves as a unified hub, consolidating expertise in product development, menu planning, and specialized R&D personnel for manufacturing. The center focuses on translating brand recipes into products that can be easily prepared at restaurant locations. This involves designing appropriate flavors and cooking methods tailored to new menu concepts. For the food service sector, the center develops proprietary sauces for individual franchise brands. By reflecting the unique recipes and taste profiles of client companies, the R&D team streamlines preparation processes and supports nationwide restaurant chains in maintaining consistent taste and quality across all outlets.
Data-Driven Innovation and Quality Assurance
The R&D Center actively develops over 1,000 food service sauce recipes annually. This process involves managing a database that includes ingredient information, formulation ratios, sensory evaluations of taste, aroma, and texture, as well as customer requirements. Concurrently, for the institutional food service segment, the center is developing products that enhance cooking efficiency, thereby reducing the burden of large-scale preparation while ensuring consistent menu quality.
Culinary Science Team Enhances Field Verification
This year, CJ Freshway established a ‘Culinary Science Team’ to strengthen on-site verification capabilities. Leveraging accumulated data, this team rigorously tests whether the taste and quality of products are consistently achieved in real-world food service and institutional catering environments. An official from CJ Freshway emphasized, “The core competency of the R&D Center lies in realizing the unique taste of a brand through its products. This supports the standardization of menu quality across all branches and the development of new menus.”
Strategic Expansion into B2B Solutions
CJ Freshway is actively leveraging its R&D Center to accelerate the expansion of its Business-to-Business (B2B) solutions. This initiative aligns with the company’s previously announced plans to transform its distribution structure into a platform-based model and intensify its online business operations.
