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=A employee prints a pink cap for with the slogan “Nu det NUUK!,” a twist on the Danish phrase “Nu det nok,” that means “Now it’s sufficient,” substituting Nuuk, Greenland’s tiny capital, on the market on the retailer of the hat’s creator Jesper Rabe Tonnesen in Copenhagen, Denmark on Jan. 16, 2026. AP-Yonhap
COPENHAGEN/DUSSELDORF — Some customers are paying shut consideration lately: Merchandise originating from the US are now not ending up in some individuals’s procuring trolleys.
In Denmark specifically, the Greenland battle is resulting in a boycott of US meals merchandise in some circumstances.
Apps are serving to Danes to keep away from merchandise from the US. Certainly one of these is UdenUSA (With out USA). It suggests options that customers can use to help European firms as an alternative.
The thought appears to be catching on: On Thursday, UdenUSA was no 1 on the Danish app retailer’s record of most downloaded free apps. In third place was one other app that helps customers keep away from US merchandise.
In neighbouring Germany, the instant affect is much less extreme, however the difficulty continues to be on many individuals’s minds.
“Some will definitely take into account what measures they will take to keep away from American merchandise,” says Katharina Gangl, director of the Nuremberg Institute for Market Choices.
A socialmovement is essential
The decisive issue can be whether or not a social motion emerges that particularly targets sure client items or firms that help Trump.
It might be apparent to boycott Apple merchandise, Amazon or Fb. In keeping with Gangl, McDonald’s and Amazon is also affected.
Nonetheless, she believes it will solely be life like if the state of affairs continues to escalate. Then a name to “Do not buy from Amazon, purchase from [German online/catalogue retailer] Otto” might probably achieve success.”
Outrage and disgust clearly palpable
Ralf Deckers from the IFH Cologne retail analysis institute says: “Outrage and, in some circumstances, disgust are clearly palpable among the many inhabitants.” A sure anti-Americanism has historically been widespread in Germany.
An IFH survey reveals that 61% of respondents would now not take into account sure American merchandise resembling Tesla, whereas 36% reject them utterly. The consultant survey of just below 500 members was carried out in March 2025, when the tariff dispute broke out. More moderen knowledge shouldn’t be out there.
Are US firms in Germany feeling the warmth?
On-line retailer Amazon, quick meals chain McDonald’s, meals producer Mars and CCEP, the bottler of Coca-Cola, didn’t initially reply to inquiries from dpa.
Burger King Germany emphasised that the corporate operates independently and has robust native roots. “Our visitors clearly differentiate between our eating places in Germany and worldwide discussions.”
The meals retail sector has not seen any affect to this point. Lidl stories that there have been no noticeable adjustments in gross sales figures for US merchandise in Germany. Different retail chains resembling Aldi and Edeka didn’t remark particularly.
“We aren’t seeing any protests. Demand for the merchandise in query stays excessive,” says Philipp Hennerkes from the business affiliation BVLH.
Within the occasion of a doable escalation, avoidance behaviour would solely be seen in remoted circumstances and for a brief time period, says skilled Deckers, “as a result of many individuals are reluctant to query their established consumption habits.”
The business factors to different components. Many well-known US merchandise resembling Coca-Cola, M&M’s, Pringles potato crisps and Kellogg’s cereals are manufactured in Europe.
Customers are additionally typically unaware of which manufacturers belong to US firms. Low cost campaigns additionally affect buying behaviour.
“Using boycott apps is not going to have a serious impact on gross sales figures for American merchandise,” says client researcher Ole Kelm from Heinrich Heine College in Dusseldorf.
Corporations’ picture might be affected
The businesses are too massive for that. Nonetheless, many firms concern harm to their picture that might outcome from requires boycotts or associated media protection.
In Denmark, there have been already initiatives final yr with which individuals needed to take a stand towards Trump’s commerce coverage – for instance, Danish supermarkets marked items from European producers with a star on the worth tag.
The thought for UdenUSA additionally got here to the younger builders final yr when Trump first severely threatened to take over Greenland.
“We seen that many individuals really feel it is very important keep away from meals from the US,” app developer Jonas Pipper advised dpa.
“But it surely’s not all the time straightforward to acknowledge them within the grocery store.” That is why they needed to provide the Danes a software. The app was launched just a few days in the past.
A option to vent anger
For a lot of customers, the aware resolution to keep away from American meals is a means of venting their anger, Pelle Guldborg Hansen from the College of Roskilde advised Danish radio.
“Many individuals see the information and get indignant about one thing – and on this case, it is about us and Greenland,” the behavioural scientist stated.
“You simply wish to do one thing about your anger. Even when it is one thing small.”
A wave of protest led to the creation of the Fb group “Boycott items from the US” in Denmark in 2025, the place Danes alternate concepts on how finest to keep away from US merchandise. The group now has greater than 110,000 members. To place this into perspective, Denmark has a inhabitants of round 6 million
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