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Mercedes-Benz Korea introduced on Jan. 22 that it’ll launch a complete of 10 automobile fashions within the home market this yr.
This yr, the corporate will speed up its electrification transition by introducing 4 new autos based mostly on fully new platforms: The All-New Electrical CLA, The All-New CLA Hybrid, The All-New Electrical GLC, and The All-New Electrical GLB.
Beginning with the CLA, new electrical sport utility autos (SUVs) Electrical GLC and Electrical GLB may even be launched within the second half of the yr.
As well as, six partially modified fashions can be launched in premium autos and sport utility autos (SUVs).
Particularly, this yr marks the a hundred and fortieth anniversary since Karl Benz invented the primary car in 1886, marking the start of automotive historical past. To commemorate this, the corporate plans to introduce numerous version fashions of main new autos and premium automobiles.
Mercedes-Benz Korea will absolutely introduce a brand new automobile gross sales technique referred to as “Retail of the Future” within the first half of this yr. The core idea is to combine the stock and pricing buildings that beforehand various amongst 11 sellers, enabling prospects to buy autos below the identical optimum circumstances anyplace within the nation.
Mercedes-Benz has beforehand launched this gross sales technique in 12 international locations together with Germany, the UK, and Sweden, and it has been evaluated that buyer satisfaction, worth transparency, and repair consistency have all improved in these markets.
The Mercedes-Benz Social Contribution Committee, which donated roughly 1.5 billion received final yr to help the institution of three youngster safety specialised establishments nationwide, plans to conduct the thirteenth Give & Race and Give & Dream scholarship program this yr.
Mercedes-Benz Korea CEO Matthias Vaitl stated, “We sincerely thank our prospects who’ve continued to point out unwavering belief in Mercedes-Benz final yr as properly,” and “This yr, we’ll current a product lineup that marks the start of the largest-scale new automobile launch program in Mercedes-Benz historical past, and together with this, we’ll introduce a brand new gross sales technique to ship a differentiated retail expertise to our prospects.”
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