Son Heung-min emerges as the ultimate soccer superstar sweeping across the United States. The 34-year-old LAFC forward’s influence dominates the nation’s soccer landscape.
MLS Reporter Highlights Jersey Frenzy
MLS reporter Sakovich spotlighted the surge in Son’s popularity during Jason’s ‘MLS On-Air’ broadcast on April 26 (local time). He emphasized how Son Heung-min jerseys lead sales in LAFC, where they have become the go-to choice for fans.
Sakovich stated, “Korea’s soccer star Son Heung-min arrived in LA to great excitement. His jersey has overtaken the entire sports scene, emerging as the top fan uniform. This trend resonates even among Lionel Messi and Cristiano Ronaldo supporters.”
He continued, “Son receives elite superstar treatment comparable to global icons. LA’s vast Korean community amplifies his explosive potential. His reach extends beyond the team and matches to impact the whole city.”
Marketing Sensation Beyond the Pitch
Son joined LAFC last August, delivering not just on-field prowess but immense marketing value. Within one month, LAFC jersey sales soared to soccer’s highest levels and claimed the top spot across MLS.
LAFC general manager John Thorington noted, “We’ve enjoyed two major boosts, but the current top seller remains Son Heung-min’s jersey.”
Thorington added, “Through his deals, Son outsells the league-wide average in every category.” Son’s jerseys outperform those of Lionel Messi and Cristiano Ronaldo, and even surpass NBA icons like LeBron James and Steph Curry across multiple sports.
Record-Breaking Popularity Surge
Son’s seventh jersey edition hits peak demand. As Asia’s premier star, it topped U.S. sports sales in just 72 seconds of visibility. Priced around $195 (about 29 million KRW), fans eagerly secure them.
The iconic black LAFC jersey symbolizes Son’s essential presence, fueling passionate support.
Match-Winning Heroics Fuel Hype
On April 26, Son scored the decisive goal in LAFC’s 1-0 MLS Round 10 win over Minnesota United. His fifth-minute strike sealed victory after relentless LAFC pressure.
Despite a quiet overall outing, Son’s third-minute turning point proved pivotal. LAFC ranks third with six wins, two draws, two losses, and 20 goals scored.
From the right wing, Son delivered a standout performance. Recently, he starred in a 4-1 CONCACAF Champions Cup triumph over Toronto FC, contributing key moments despite rotation.
Pundit Marcos Dos Santos foresaw an upset but benched Son initially—yet he delivered crucially. This propels LAFC forward in the competition, eyeing a 2029 FIFA Club World Cup spot. Son’s brilliance persists, even in limited minutes.
