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BMW 7 Collection luxurious sedan / Courtesy of BMW Korea
BMW Korea’s flagship luxurious sedan, the 7 Collection, ranked first in gross sales in Korea’s imported premium massive sedan marketplace for the second consecutive 12 months, the carmaker stated Wednesday.
In accordance with information from the Korea Car Importers & Distributors Affiliation, gross sales of the 7 Collection, together with the all-electric i7, totaled 5,834 in 2025, up 17 p.c from a 12 months earlier.
Gross sales progress was evident throughout the mannequin’s numerous powertrain lineup, with the BMW 740i xDrive rising as the highest vendor at 3,025 gross sales final 12 months, accounting for greater than half of the 7 Collection whole.
Demand for the diesel-powered 740d xDrive remained regular, with gross sales climbing about 23 p.c to 1,654 throughout the identical interval. The i7 recorded 706 gross sales, serving to broaden the 7 Collection’ footprint within the electrical automobile market, whereas the plug-in hybrid BMW 750e xDrive posted deliveries of 449 final 12 months.
BMW 7 Collection luxurious sedan / Courtesy of BMW Korea
BMW Korea has attributed the sustained success of the 7 Collection within the native imported luxurious automotive market to its “energy of alternative” technique.
As buyer preferences evolve and demand for constant design and premium options grows throughout each inner combustion and electrified automobiles, the 7 Collection’ broad powertrain lineup has resonated strongly with consumers, the carmaker stated.
By way of its BMW Particular person program, the native subsidiary lets prospects personalize 4 key parts of the 7 Collection — exterior styling, exterior shade, trim, and seat materials and shade — providing as much as 22,000 potential combos.
BMW Korea additionally plans to proceed introducing limited-edition fashions by the BMW Particular person Manufaktur program, showcasing the model’s highest stage of workmanship.
The inside of the BMW 7 Collection sedan / Courtesy of BMW Korea
The carmaker additionally gives unique life-style experiences for BMW 7 Collection house owners. BMW Korea’s BMW Excellence Membership, obtainable to consumers of the 7 Collection and different BMW luxury-class fashions, goes past automobile possession to ship curated life-style experiences tailor-made to particular person prospects.
One flagship instance of the membership is the VIP entry to the Cannes Movie Competition. Every year, the carmaker selects members by a draw and gives alternatives, comparable to strolling the crimson carpet and staying at premium resorts. BMW Group is an official companion of the pageant, one of many world’s most influential movie festivals held yearly in southern France.
“BMW Korea will proceed to unveil extra numerous premium lineups to satisfy rising demand for luxurious automobiles right here, and the 7 Collection will stand on the middle of enhancing our premium identification,” an official from the carmaker stated.
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