Lotte Mart Jeta kicks off its nationwide ‘Seasonal Jeta Watermelon Festival’ at all stores through May 27, delivering premium watermelons selected for exceptional sweetness.
Premium Watermelon Selection Process
These watermelons come from large fruits handpicked by experts to ensure peak ripeness and flavor. The retailer provides detailed information on varieties like Hopi and Hukpi watermelons, Brix levels, farm origins, quality estimates, and ripeness indicators to guide customer choices.
Full-ripeness management has been enhanced, with all featured watermelons boasting at least 11 Brix in sugar content. An AI-powered selection system identifies high-sugar, robust non-GMO fruits, guaranteeing top-tier quality.
Exclusive Discounts and Offers
During the event, customers receive a 1,000 won discount on watermelon purchases made via event-linked card payments. From May 20, L.Point members enjoy an additional 3,000 won savings.
Ongoing Seasonal Fresh Campaign
Lotte Mart Jeta continues its ‘Seasonal Jeta’ initiative nationwide, launched in October 2025 with sweet potatoes as the first featured item. Fresh merchandise directors personally select top seasonal products, sharing farm details and criteria to highlight the freshest options available.
To date, eight seasonal fresh models have been introduced. Sales analysis reveals these items averaged over 70% growth compared to the previous year.
The head of Lotte Mart Super Online Marketing stated, “‘Seasonal Jeta’ leads the way in seasonal fresh food experiences, building customer confidence in purchases. It delivers outstanding satisfaction and shopping enjoyment by prioritizing the best seasonal selections.”
