KIA Tigers has partnered with 7-Eleven to release nine limited-edition collaboration products aimed at boosting fan excitement during the KBO promotional league. The items target baseball enthusiasts by blending team branding with everyday convenience products, enhancing engagement through unique fan merchandise.
Strategic Collaboration for Fan Reach
The partnership focuses on items like KIA Tigers-branded umbrellas and masks to connect with supporters nationwide. These products incorporate precise team logos and mascots, making them collector’s favorites.
Key Product Highlights
On the 13th, select Seoul stores showcased two types of transit cards featuring the team logo and mascot as exclusive private releases. Additional items include popular snacks such as Dangkong Soboro, Cheese Almond Cookies, and Hidden Beer Cans (500ml), alongside non-alcoholic beverages. A standout is the 1,200ml Tumbler Collection Set, designed for practicality and appeal.
Other highlights feature random stadium mosquito stickers—85 varieties in total, with one per pack—and a dedicated 20-sticker set for transit card collectors, providing ample opportunities for fans to build their collections.
KIA’s Commitment to Fans
A KIA official stated, “We teamed up with 7-Eleven, which spans every corner of the country, to produce a substantial volume of Tigers merchandise—even amid the Champions Field league. We took the same approach during the championship season.”
This initiative underscores KIA’s efforts to maintain fan loyalty through accessible, high-quality promotional items.
