Dr. Web optimization Yoo-hyun / Courtesy of tvN
Ok-beauty’s famously exact routines at the moment are shaping world magnificence tradition, with millennial and Gen Z customers driving tendencies just like the “5 ranges of glam” and this summer season’s viral “tanning kitty” look.
A magnificence speak occasion for tvN’s selection present “Good Glow” befell Monday at Stanford Resort Seoul in Mapo District. The panel included Dr. Web optimization Yoo-hyun, CJ ENM leisure manufacturing head Park Hee-yeon, movie star hairstylist Cha Hong, make-up artist Pony and Olive Younger model technique head Yeom Ji-hye.
“Good Glow” follows hosts Ra Mi-ran and wonder director Park Min-young as Korea’s high hair and make-up artists open a Korean-style magnificence salon referred to as “DANJANG” in Manhattan. The present paperwork their encounters with native shoppers as they try a “Ok-beauty takeover” in New York, delivering Korean-style precision in actual time.
‘5 ranges of glam’ go mainstream
In the course of the speak Web optimization launched an evaluation of how millennial and Gen Z customers now categorize their look with shocking element.
“Younger folks nowadays ask one another, ‘What number of ranges are you preparing at this time?’” Web optimization mentioned. “There are ranges one via 5, often called the ‘diploma of glam.’”
Based on Web optimization, stage three is taken into account “upload-worthy for social media,” whereas stage 5 is the “final battle mode — the look you put on to your ex-boyfriend’s wedding ceremony.”
This hyperspecific routine has additionally modified what customers count on from merchandise. “As a result of this technology will get prepared so meticulously, they’re extraordinarily educated about components,” Web optimization mentioned. “Up to now we needed to clarify issues like glutathione or retinol, however now they usually know greater than we do.”
Web optimization additionally pointed to seasonal buzzwords — significantly the “tanning kitty” pattern, which dominated Korean social media in the course of the summer season. The fashion merges bronzed make-up with cute, character-inspired aesthetics, closely influenced by the worldwide reputation of Sanrio characters.
These crossovers are reshaping model methods. Web optimization famous that whereas many indie manufacturers have been exploring character mental property (IP) collaborations to faucet into youth tendencies, Olive Younger has now begun immediately incorporating character IP into its platform, permitting associate manufacturers to make use of them freely. This method, she mentioned, displays the pace and sensitivity required to maintain up with millennial- and Gen Z-driven tradition shifts.
This text from Xportsnews is tailored by a generative AI system and edited by The Korea Occasions.
