ILLIT has unveiled a surprise music video for “NOT ME,” a track from their single album NOT CUTE ANYMORE, on the HYBE Labels YouTube channel. The video captures the members in a high-energy paparazzi chase, showcasing their edgy, charismatic side beyond the typical cute image.
Paparazzi-Style Reveal of Cool Charms
Members don leather outfits and bold makeup, delivering intense gazes that highlight their captivating presence. They strike dynamic poses in everyday settings, exuding confidence through heavy eyeliner jackets, sensual frill skirts, and sharp accessories. Each member brings a unique flair, emphasizing their individual styles while maintaining group synergy.
Dynamic Choreography and Visual Effects
The video features pixelated camera effects zooming in on key moments, with sensual chain movements and at-workout-inspired sequences. Choreography incorporates camera lens zooms, enhancing the immersive paparazzi theme and raw energy.
Song Concept Challenges Cute Label
“NOT ME” confronts the constant “cute” label with a bold pop rhythm distinctive to ILLIT. The catchy hook, “That’s not my name,” repeats emphatically. Lyrics playfully reference group and member nicknames like ‘IL-LIT,’ ‘애,’ ‘냥,’ and ‘Princess,’ urging fans to look beyond surface definitions.
Strong Chart Performance
The title track from NOT CUTE ANYMORE, released two months ago, continues to gain traction globally. “NOT ME” has secured spots on Billboard’s Global 200 and Global (U.S.) charts for nine consecutive weeks as of February 7. While missing the main Hot 100, it maintains momentum on the Bubbling Under Hot 100 ranking.
