Coupang’s U.S. headquarters situated in downtown Seattle, Washington. Courtesy of Google Maps
SEATTLE — The worldwide headquarters of Coupang sits tucked within the coronary heart of downtown Seattle, quiet and unassuming regardless of the storm of controversy unfolding an ocean away.
The constructing rises glossy and glassy above the road, its home windows reflecting its environment. A discreet signal identifies the corporate behind Korea’s dominant e-commerce empire, however there are not any crowds outdoors and no seen indicators of concern. Supply vans don’t line the block.
From the road, it’s laborious to think about that that is the command heart of an organization dealing with main scrutiny in Korea following a large knowledge breach. In Korea, customers are organizing to participate in authorized motion and asking for clear solutions after their private data was uncovered. However right here, the scene seems unchanged. Coupang’s U.S. media relations workforce had not responded to inquiries from The Korea Occasions as of Tuesday (native time).
Inside of Coupang’s U.S. headquarters in Seattle, Washington. Captured from BNBuilders
The distinction is noticeable. For Korean customers, the corporate’s identify is fueling on-line discussions and requires accountability. But at its U.S. hub, there may be little outward indication of these considerations. Work continues behind closed doorways.
Nonetheless, that is the place solutions may finally come from. Coupang is a U.S.-listed firm with world operations, and questions surrounding knowledge safety and accountability are unlikely to remain confined to at least one market.
