Samsung C&T’s fashion division unveils a refreshed brand identity for Beanpole Golf under the ‘Playable Classic’ concept, featuring a new logo.
New Playable Classic Concept
Beanpole Golf, originally launched in 2001, redefines itself through this concept. It emphasizes not only classic styles but also superior field performance, appealing to modern golfers who value both tradition and functionality.
Innovative Logo Design
The updated logo cleverly incorporates the brand’s initials—B, P, and G—into a circular arrangement that mirrors the dimples on a golf ball. This design symbolizes the harmony between golf’s natural environment and the practical values of golf apparel.
B_under Line Debuts
Beanpole Golf introduces the ‘B_under Line’ as a new bottomwear series for the spring season. Focused on functionality and solo playwear, the name carries a dual meaning: ‘be under’ for individual players and ‘beyond’ for innovative growth.
Launch Promotion
To celebrate the renewal, customers purchasing SS season items at the SSF Shop online platform and Beanpole Golf flagship stores receive a 10% discount. The offer extends to complementary products like socks, golf balls, and ball markers.
