Rooster franchise Genesis BBQ Group introduced on Nov. 12 that it’s going to enter the African market by signing a grasp franchise (MF) settlement with an area South African firm.
The contract ceremony held at BBQ headquarters in Songpa-gu, Seoul on Nov. 5 was attended by key officers from each corporations, together with Yoon Hong-geun, chairman of Genesis BBQ Group, and Lee Dong-il, CEO of Good Tree South Africa. Good Tree South Africa is an organization that operates Korean meals distribution enterprise domestically in South Africa.
BBQ plans to introduce shops in fast service restaurant (QSR) format along with Good Tree South Africa, which at present operates roughly 3,000 grocery store manufacturers in South Africa. The corporate plans to broaden shops centered on main cities equivalent to Cape City, Johannesburg, and Bloemfontein sooner or later. South Africa is taken into account a rustic with excessive development potential for the restaurant trade, with a inhabitants of 63.02 million and a median age of 28.
Yoon stated, “South Africa is a strategic bridgehead for full-scale entry into the African continent and a core base that may speed up the worldwide growth of Ok-food. We are going to try to make sure that Ok-chicken and Korean delicacies can broaden all through Africa by means of differentiated menu composition and providers tailor-made to native tradition and tastes.”
