Meryl Rogge steps into the role of creative director at Marni, marking the brand’s sixth chapter after Francesco Risso’s departure. Designers recognize her expressive style and deep connection to Marni’s foundational DNA, blending Diesel influences with brand heritage.
Rogge’s Path to Marni
Rogge, a Central Saint Martins fashion graduate, began her internship at Marc Jacobs. She joined Marni in 2008 as an assistant to the deputy showroom manager, handling ready-to-wear sand first collections. During Francesco Risso’s tenure, she managed data entry for 10 sizes of his iconic skirts.
“That place made me bolder and more expressive,” Rogge states. “Even those entering Marni in that size felt a distinct personality. I loved it.”
In July 2024, she accepted the creative director position. The 2025 Andam fashion award win, judged by figures like OTB’s Renzo Rosso, propelled her forward. Now 27 with seven years of experience, Rogge reflects on her growth: “It matched my world perfectly—craft, intuition, references all aligned with that deep satisfaction.”
Navigating Challenges and Triumphs
Relocating to Belgium and later Paris, Rogge met headwinds during her first collection at Paris Mare showroom in March 2020 amid the pandemic. Despite COVID fears, she secured spots in 35 stores and crafted a model who persisted through infection to close the show.
Her collections deliver fresh twists, wit, and everyday elegance. As director based in Milan, Rogge collaborates with talents like Clément Van Vyve on knits and half-made seams for new designs. Marni’s baguette bags endure, minus skinny silhouettes.
“I worked with Marni on purpose,” she explains.
Reviving Marni’s Bricolage Spirit
Rogge honors Consuelo Castiglioni’s bricolage ethos—crafting unique pieces from everyday materials and drawing beauty from bitterness. Marni launched in 1994 as Ciwifurs, Consuelo’s fur brand. Today, Rogge reintroduces noble fur coats and boots, emphasizing quirky personality over flawless minimalism.
Consuelo noted in a 2007 interview that Marni matches the “moppy” aesthetic—subtle, anxious, modern, real. Rogge infuses prints, vintage silhouettes, subtle seams, and small smiles into details.
She explains her approach: “Reinterpreting old things as new. That reasoning applies to average faces too—life breathes new energy into ordinary objects from various angles.”
Spring/Summer 2026 Debut
For her debut with 72 looks sans Bora Bora, Rogge partners with stylist Tamara Rothstein and makeup artist Pierre. Designs layer B.B. Wallis raincoats over pointed Chelsea t-shirts, blending plaids and fur suits for thoughtful cohesion.
Rogge restores Consuelo-era fur coats: “I thought exactly that at the time.” She shifts toward spacious, solid dresses with subtle spreads, chunky gold replacing plastic earrings from the 2012 H&M collaboration.
Casting and Vision Forward
Casting director Piergiorgio Del Moro shares her ‘caricature’ criteria: “Beautiful and full of personality—people who stand out even when thin.”
Rogge examines every detail meticulously. Fans question her fit for Marni, but she plans a B.B. Wallis collaboration. “Running Marni and my label together unifies elsewhere unseen music and visuals. Every brand shows different expression sides, like artists.”
This evolution underscores Rogge’s embodiment of Marni’s independent, honest spirit—rigid yet uniquely straightforward.
