A renowned cheonggukjang master shocks TV hosts with an annual revenue of 10 billion won from a single factory, as featured in the upcoming EBS program Seo Jang-hoon’s Neighbor Millionaire. The episode airs on February 18 at 9:55 p.m.
Record-Breaking Production Scale
The 62nd certified cheonggukjang master operates Korea’s sole recognized facility of its kind. This expert consumes 24 tons of soybeans annually in one factory alone, generating 10 billion won in yearly sales. Industry analysis highlights the operation’s efficiency, with each production cycle underscoring remarkable economic success.
Visitors encounter a staggering landscape: a 30,000-pyeong site stacked with 3,000 earthenware jars. Seo Jang-hoon remarks, “This isn’t a house—it’s a factory.” Co-host Jang Ye-won adds, “Among all the millionaires’ homes we’ve visited, this stands out as the largest by far.”
Emotional Tastings and Revelations
The hosts shift to an intense mode after sampling the product. Seo Jang-hoon exclaims, “Everyone should try making this!” The session reveals the master’s innovative techniques, including mesh coverings on jars and precise fermentation methods that yield exceptional flavor.
Traditional soy paste philosophy emerges through bibimbap tastings, alongside vivid displays of modern fermentation practices. The master shares, “Neighbor Millionaire truly shines by connecting with individuals like this.”
Nationwide Secrets and Sincerity
The facility’s immense scale remains unmatched domestically, with recipes not yet fully public. The master reflects, “Making cheonggukjang enriches even neighbors, yet none nearby pursue it.” Deep production insights surface, evoking tears: “Seeing this brings tears to my eyes.”
Backed by 40 years of experience, the master’s genuine passion captivates, blending celebrity visits, university scholars, and explosive flavors into a compelling narrative of resilience and innovation.
