Lotte Department Store has opened the largest Adidas Brand Center in Korea on the third floor of Jamsil Lotte World Mall. Spanning 210 pyeong (approximately 693 square meters), this flagship store debuted on February 13, transforming a key space into a hub for sports and fashion enthusiasts.
Brand Center Highlights
The new Adidas Brand Center consolidates the brand’s identity through immersive experiences in running, training, basketball, and motorsports. Visitors encounter hands-on zones featuring Originals lines and motorsports apparel, alongside popular inline products.
This location repurposes the former ‘Home of Sports’ concept area, offering diverse ways to engage with athletics in one convenient spot.
Performance Zone Features
The Performance Zone delivers a comprehensive one-stop shopping experience with full lineups for basketball, running, and more. It includes a ‘Jersey Print Zone’ where customers customize uniforms by adding names, numbers, or designs.
A dedicated basketball content corner introduces a ‘Jersey Print Zone’ for personalizing team jerseys and apparel with fresh prints.
Catering to sneaker trends, the ‘Sneaker Service Zone’ provides enhanced foot scans to match shoes precisely, boosting comfort and style.
Personalized Running Services
Advanced foot scanning technology captures full 3D images of customers’ feet, generating tailored recommendations across running, basketball, training, and other categories. This makes it the only such abundance in Jamsil Lotte World Mall.
Single-item podium sales add exclusivity, with quick sell-outs like the new EVO SL running shoes from the Adidas x Entire Studio collaboration. Further joint collections are planned through open collaborations.
Strategic Expansion
Lotte Department Store leverages Olympic venues and soccer facilities to position Jamsil as a ‘Running Mecca.’ The retailer introduces premier flagship stores for global sports brands domestically while expanding its running sneaker lineup, including ‘Styloren,’ to amplify running culture.
Ultimately, the Adidas Brand Center anchors Lotte’s efforts to connect Jamsil’s sports scene with the running community, fostering greater synergy.
Park Ok-woo, head of Lotte Department Store’s sports division, stated, “The Adidas Lotte World Mall Brand Center expands brand content through experiential platforms, leading sports trends alongside Lotte’s Jamsil district, and anticipates even bigger synergies ahead.”
