Krafton set a new annual sales record in 2025, reaching 3.3326 trillion South Korean won, while operating prof declined 10% to 1.0544 trillion won. The PUBG franchise dominated, wh s two flagship tles claiming the top two spots in sales rankings.
Financial Breakdown
Sales surged 22.8% from the previous year, though operating prof fell 10.8%. Fourth-quarter sales h 919.7 billion won. Non-recurring expenses, including a one-time hiring surge of 81 billion won for experienced staff wh over four years of service, offset gains and pushed costs higher by 24 billion won.
Platform-Specific Results
Sales varied across platforms:
- PC: 1.1846 trillion won
- Mobile: 1.7407 trillion won
- Console: 42.8 billion won
- Other: 358.5 billion won
PC Segment Leads wh PUBG Strength
PUBG: Battlegrounds captured 16% market share on PC, driving overall growth. New releases like inZOI from March and upcoming tles such as MIMESIS in October boosted fourth-quarter PC sales by 24% year-over-year to 287.4 billion won.
Mobile Growth Fueled by Updates
Mobile sales benefed from new theme modes in Battlegrounds Mobile and UGC updates in World of Wonder. Active users for Battlegrounds Mobile and Battlegrounds Mobile India (BGMI) grew 5% and 27%, respectively, compared to 2024.
Console Surge
Console revenue jumped 963% year-over-year, propelled by real-time partnerships wh ADK Group and Nexon.
Strategic Investments and Outlook
Krafton channeled resources into game development and franchise expansion amid heightened competion. PUBG franchise publishers priorize dual-tle momentum on PC and console through collaborations wh renowned IPs, enhancing cultural experiences and content synergy.
Engine upgrades wh five major groups, new modes, and UGC iniatives posion PUBG as a ‘2.0’ platform evolution. Pipeline tles under PUBG IP include iKstreaks Shooting’s Black Budget, Tapdown’s PUBG: Blueprints, and Battle Royale console games.
Beyond PUBG, inZOI, Last Epoch, and MIMESIS exemplify long-tail IP potential, bolstering game operations, live services, and content diversy. Krafton pursues aggressive M&A for massive scale, alongside mid-sized deals, in-house projects, and expanded regional investments.
The company maintains 15 in-house projects wh a lean structure emphasizing leadership talent, wh planned launches including Severnote 2, Fallout Mobile, Dunkcom Tugger, and NO LAW.
