Renowned model Kim Hye-kyung, known as Kim Ye-sa, has been selected as the Hanbok Honorary Ambassador. She expressed her commitment by stating, “I have dedicated myself fully as a model to spread the value and dignity of Hanbok far and wide.”
Participation in Key Hanbok Event
Kim Ye-sa attended the ‘2026 New Year Gathering for Hanbok Enthusiasts’ held at the Jeongdong 1928 Art Center in central Seoul. The event brought together Hanbok designers, academics, government officials, foreigners passionate about the traditional attire, and influencers.
Recognition from Hanbok Globalization Foundation
Following her appointment, Kim Ye-sa, who serves as the head of the Jeong Sun-hun Hanbok Globalization Foundation, received top honors for her role. She remarked, “For someone who loves Hanbok with all their heart, becoming its Honorary Ambassador is the greatest honor, filling every day with pride and glory.”
Currently, she leads the foundation’s international outreach efforts, entering and showcasing Hanbok at major global events to highlight its appeal.
Hanbok as a Global Cultural Treasure
Kim Ye-sa described Hanbok as “a vital cultural asset representing the nation and the shining jewel of K-culture.” She added, “Nations worldwide that appreciate and embrace Hanbok have shaped its modern evolution.”
She emphasized its potential, noting, “Hanbok here can win even greater love from people across the globe, inviting them to experience it and fill their hearts with joy.” Kim Ye-sa affirmed her dedication: “In this role, I will convey Hanbok’s beauty to the world with unwavering passion.”
