[ad_1]
An Tae-yeol, chief model officer (CBO) of BKR, the operator of Tim Hortons in Korea, speaks at a press convention on the Canadian espresso chain’s outlet in Shinnonhyeon, Seoul, Wednesday. Yonhap
Canadian espresso chain Tim Hortons mentioned Wednesday it can greater than double the variety of its retailers in Korea to 50 this yr, specializing in localization to develop in Asia’s fourth-largest financial system.
Tim Hortons at present operates 24 retailers in Seoul and close by metropolitan areas after getting into the Korean market in December 2023.
One of many deliberate 26 new retailers will probably be a signature retailer that includes a considerably expanded menu and bigger house, the corporate mentioned.
“Over the previous two years, we’ve got recognized areas for enchancment to higher meet the excessive expectations of Korean customers,” An Tae-yeol, chief model officer (CBO) of BKR, the operator of Tim Hortons in Korea, mentioned at a press convention.
“Beginning this yr, we’ll supply clients contemporary, high-quality merchandise ready at Tim’s Kitchen,” he mentioned.
In Korea, Tim Hortons is operated by BKR, which additionally runs Burger King retailers.
To cater to trend-sensitive Korean customers, the corporate plans to diversify retailer codecs and develop new menu objects past its present espresso and doughnut lineup to incorporate bakery merchandise and desserts, An mentioned.
Based mostly on its localization technique, Tim Hortons goals to broaden its footprint to 160 retailers nationwide by 2028, he added.
In June 2025, Tim Hortons suffered a setback in its Korean operations after closing its Cheongna outlet in Incheon, west of Seoul, as a result of declining profitability.
To deal with fierce competitors within the Korean espresso market, Tim Hortons plans to deal with company-operated shops this yr with out pursuing franchising.
“In 2027, Tim Hortons plans to signal agreements with a restricted variety of franchisees to start its franchise enterprise,” An mentioned.
[ad_2]
