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Boston Dynamics’ Atlas humanoid robots carry out at Hyundai Motor Group’s sales space throughout CES 2026 in Las Vegas, Jan. 7. Yonhap
Hyundai Motor’s shares have entered a pointy rally this 12 months as buyers develop more and more assured within the carmaker’s robotics imaginative and prescient for the period of bodily synthetic intelligence (AI), market watchers and analysts mentioned Tuesday.
The surge marks a notable turnaround for the carmaker, whose shares had remained largely range-bound for a number of years regardless of regular earnings progress.
The inventory hit a report intraday excessive of 496,000 gained ($335) per share on Tuesday, earlier than closing down 0.21 p.c from the earlier session. Hyundai Motor’s market capitalization additionally briefly reached the symbolic 100 trillion gained mark throughout morning buying and selling, however the good points had been pared again within the afternoon, ending the day at 98.8 trillion gained.
The rally is extensively attributed to rising optimism over the corporate’s robotics enterprise, with Boston Dynamics — Hyundai Motor’s robotics subsidiary — taking part in a central function in boosting investor confidence, based on business officers and analysts.
At this 12 months’s CES tech honest earlier this month, Boston Dynamics unveiled Atlas, its humanoid robotic, and promoted its industrial worth by demonstrating how it may be used at manufacturing websites.
Driving on Boston Dynamics’ robotic tech prowess, Hyundai Motor has stepped up efforts to advertise its imaginative and prescient for bodily AI by using various robots.
On the again of the inventory rally, Hyundai Motor has additionally risen to turn out to be Korea’s third-most-valuable firm by market capitalization, following Samsung Electronics and SK hynix.
Headquarters of Hyundai Motor and Kia in Seoul / Courtesy of Hyundai Motor Group
Brokerage homes are additionally on monitor to revise their goal inventory value upward for Hyundai Motor on its aggressive edge within the robotic enterprise.
“Hyundai Motor will be capable of improve competitiveness when it comes to manufacturing price through the use of Boston Dynamics’ humanoid robots at its key meeting strains,” Daol Funding & Securities analyst Yoo Ji-woong mentioned.
“The carmaker may even be capable of cut back its hole with the worldwide auto business chief, Toyota Motor, when reflecting on the improved company worth of Boston Dynamics sooner or later.”
The securities agency has raised its goal value for Hyundai Motor to 640,000 gained per share.
“There are solely two carmakers — Hyundai Motor Group and Tesla — that are able to proactively introducing humanoid robots at their auto crops within the subsequent three years,” the analyst mentioned.
Different analysts have additionally spoken favorably of the carmaker’s proactive growth into the robotics business.
“The execution of bodily AI methods is essential to embrace far-reaching structural adjustments sooner or later mobility business,” Shinhan Funding & Securities analyst Park Kwang-rae mentioned. “Powered by steady money stream, Hyundai Motor Group is able to making sustainable investments within the new progress engine.”
In December, Hyundai Motor Group’s autonomous driving unit confronted an surprising danger on account of a management vacuum. At the moment, former 42dot CEO Track Chang-hyun determined abruptly to step down because of the carmaker’s weak progress in self-driving applied sciences, in contrast with market leaders similar to Tesla.
Hyundai Motor Group has since stuffed the emptiness by appointing Park Min-woo as the brand new head of 42dot. Park is an autonomous driving knowledgeable with a powerful monitor report, having beforehand labored at Nvidia and Tesla.
The carmaker additionally employed Milan Kovac, who led Tesla’s humanoid robotic enterprise as its adviser, displaying its robust motivation to bolster its robotics and AI enterprise.
“The recruitment of the 2 figures indicators that Hyundai Motor Group’s research-focused robotics technique will shift to mass manufacturing and commercialization,” Park mentioned.
Trade officers mentioned the immediate management appointment on the struggling self-driving arm clears away lingering dangers for the carmaker.
“After assuaging the chance, Hyundai Motor Group will be capable of acquire extra buyers’ confidence, because it is likely one of the few world carmakers that may produce autos of just about all varieties of powertrains,” the official mentioned.
“On high of that, the group is now increasing its footsteps as a cutting-edge robotic business participant, which was not seen from different legacy carmakers.”
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