A Coupang distribution middle in downtown Seoul / Yonhap
The fallout from e-commerce big Coupang’s knowledge breach is more and more spreading to small companies that closely depend on the platform for gross sales, business sources stated Thursday.
Final week, the U.S.-listed firm stated the non-public info of 33.7 million clients had been compromised, together with names, telephone numbers, e mail addresses and supply info.
Provided that energetic customers in Coupang’s Product Commerce division — which incorporates its supply service — reached 24.7 million within the third quarter, the size of the leak suggests that just about your entire person base could have been affected.
In consequence, some sellers on Coupang’s platform have already reported double-digit declines in gross sales, whereas others stated they’re contemplating shifting to different marketplaces.
One small enterprise proprietor wrote in an internet neighborhood, “About 70 % of our on-line gross sales come from Coupang, however orders have fallen by 30 % because the knowledge breach. This incident is a direct blow to sellers’ livelihoods.”
One other vendor stated, “90 % of our income comes from Coupang, however gross sales have sharply declined because the incident,” including that site visitors has dropped so steeply that even one or two days’ value of advert spending is not totally consumed.
Trade impacts seem to fluctuate by sector. Sellers in vogue and cosmetics haven’t but skilled vital gross sales declines, reflecting the comparatively lengthy buy cycles in these markets.
An anti-Coupang marketing campaign or a mass buyer exodus may additional worsen circumstances for these retailers, as three out of 4 sellers on Coupang are small companies.
As of 2023, Coupang labored with about 230,000 small-business companions, with transaction volumes reaching 12 trillion gained ($8.18 billion). Coupang’s 2025 Affect Report confirmed that small and medium-sized sellers account for roughly 75 % of all retailers on the platform.
An official from the Korea Federation of Micro Enterprise urged Coupang to “reveal accountability earlier than the harm to small companies snowballs.”
