SPC Group’s Paris Baguette has surpassed 700 world shops with the opening of its ‘Westfield’ location in London, UK. This milestone comes roughly one 12 months and one month after reaching 600 shops in mid-October 2024.
The Paris Baguette Westfield retailer is the fourth UK location and second franchise retailer, demonstrating steady enlargement of the franchise enterprise mannequin within the European market following the USA and China. The UK’s first franchise retailer, Canary Wharf, which opened in November final 12 months, has maintained regular buyer site visitors since opening and continues to seize the tastes of British shoppers.
The Westfield retailer is positioned on the bottom flooring of Westfield in London’s Shepherd’s Bush space. Westfield homes lots of of worldwide manufacturers throughout luxurious items, style, life-style, and electronics, and is the UK’s largest procuring heart with 50 million annual guests. The shop inside options Paris Baguette’s signature design components together with blue steel frames, marble counters, and wooden tones, creating a contemporary aesthetic that emphasizes the delicate model picture. Moreover, by means of varied menu gadgets together with sandwiches, pastries, and muffins which have obtained optimistic responses within the UK and European markets, the shop supplies differentiated experiences for each native prospects and worldwide vacationers.
Wayne Stevenson, who grew to become the franchisee for Paris Baguette’s first and second UK franchise shops, stated, “Whereas our first retailer, Canary Wharf, which opened final 12 months, has established itself as a vibrant neighborhood house, I’m more than happy to open our second retailer. Paris Baguette is a bakery model that leads in high quality and innovation, and I consider it would proceed to develop whereas being more and more beloved by UK prospects.”
Paris Baguette entered the UK market in 2022 by opening its first and second shops, ‘Battersea Energy Station’ and ‘Kensington Excessive Road,’ in succession. Mid-month, the corporate will speed up its UK market franchise enlargement by opening its fifth UK retailer and third franchise location, ‘Notting Hill,’ on the entrance of ‘Portobello Market,’ broadly often called the filming location for the film ‘Notting Hill.’
A Paris Baguette consultant stated, “Having efficiently established our first UK franchise retailer, now we have been capable of consecutively launch our second and third franchise areas. We’ll proceed to guide the worldwide Okay-bakery development by steadily enhancing model recognition and competitiveness even in Europe, the birthplace of bread.”
