moev, the main Okay-beauty haircare model, is accelerating its world enlargement by collaborating in ‘Cosmoprof Asia Hong Kong 2025’.
‘Cosmoprof Asia Hong Kong 2025’ held from December 12 to 14 on the Hong Kong Conference & Exhibition Centre (HKCEC), is Asia’s largest magnificence exhibition and one of many world’s prime three magnificence commerce reveals. Over 2,500 manufacturers from greater than 50 nations be a part of the occasion, making it a central hub for world magnificence enterprise the place main Okay-beauty names additionally participate.
At this exhibition, moev drew robust curiosity from worldwide patrons and business professionals, spotlighting its signature Annurcartin Shampoo. The model showcased a presentation sales space that that mixed its refined model id with its signature scent capturing the eye of attendees. By way of this exhibition, moev goals to develop partnerships throughout Asia, North America, and Europe whereas creating new export channels.
In 2025, moev has accelerated its world enlargement by exhibiting at a number of worldwide commerce reveals. The model joined ‘Cosmoprof CBE ASEAN Bangkok’ in June and ‘Cosmoprof Las Vegas 2025’ in July. moev is quickly increasing into world markets by means of collaborations with Silicon2(StyleKorea), TJX (U.S.), and YesStyle, reaching East Asia, Europe, and North America, with plans to enter the Center East and Latin America within the coming 12 months.
Since its launch in July 2024 with model muse Han Ye-seul, moev has bought over 800,000 items in only one 12 months and achieved No.1 rating in Olive Younger’s haircare class*. Its hero product, the Annurcartin Shampoo, gives a softer really feel and extra romantic perfume in comparison with typical hair-loss shampoos, incomes excessive evaluations from Attract Korea’s reviewer panel—98% for perfume satisfaction, 100% for softness, and 100% for suggestion price. The shampoo options moev’s signature Annurcartin scent, a recent fruity citrus blended with romantic floral and woody notes.
A moev consultant introduced, “We determined to take part in Cosmoprof to showcase moev’s expertise and complicated model id past Korea and into the worldwide magnificence market. We’ll proceed increasing partnerships with worldwide patrons and strengthening our presence worldwide.”
