VAIV Firm will make full use of “profiling synthetic intelligence” (AI) as its subsequent development engine to drive international growth and a serious earnings rebound, its CEO Kim Kyeong-seo mentioned throughout a latest interview.
Profiling AI helps customers to quickly entry summarized information of influencers or consultants with specialty in a sure space. The expertise is especially helpful for finding out details about many individuals in a brief time frame.
The CEO of the AI analytics agency, listed on the tech-heavy Kosdaq, mentioned the corporate has discovered a serious enterprise alternative within the convergence of profiling AI and the worldwide magnificence business.
VAIV Firm not too long ago launched WHOTAG — an AI-driven magnificence influencer search platform — focusing on the speedy development of the worldwide magnificence market and its related providers.
The corporate is betting huge on the service amid the ever-toughening panorama of the worldwide AI business. Kim mentioned any AI corporations that stick to standard providers specializing in giant language fashions (LLMs) can not survive.
“Any AI or huge information corporations that supply conventional LLM providers can not obtain sustainable development and compete towards Massive Techs similar to Google, so we determined to launch our specialised service particularly for the worldwide magnificence market,” Kim instructed The Korea Instances throughout an interview Oct. 28.
VAIV Firm headquarters in Seoul / Courtesy of VAIV Firm
VAIV Firm has many years of experience in pure language processing and large information analytics. The corporate, previously Daumsoft, was established in 2000 and is taken into account a first-generation AI agency of Korea.
WHOTAG opened its beta model in August, and launched its full-fledged service on Monday by opening subscriptions to international customers. The platform searches and lists up magnificence influencers upon the request of its customers.
VAIV Firm accomplished its profiling course of for nearly all international magnificence influencers earlier than the launch of the service. That is the primary of its type, so the corporate hopes to clinch extra partnerships and develop its person base quickly in keeping with the hovering development of the business.

The principle web page of VAIV Firm’s WHOTAG magnificence influencer search platform / Courtesy of VAIV Firm
The corporate identifies international entrepreneurs and business officers because the service’s preliminary income space.
“We place a selected give attention to three main magnificence powerhouses, similar to the US, the UK and Japan,” Kim mentioned. “Southeast Asia additionally emerges as one of many quickest rising magnificence markets. We’ve profiled native influencers in all of the territories and stay assured in grabbing a serious development alternative there.”
The pinnacle of the corporate additionally shared hopes to diversify its income areas into different industrial areas by using its experience within the profiling AI.
“The sweetness business is the primary chapter of our international growth,” he mentioned. “Given the huge expandability of the AI service, we plan to increase the scope of related providers into different areas.”

VAIV Firm CEO Kim Kyeong-seo shares its imaginative and prescient throughout an interview at its headquarters in Seoul, Oct. 28. Courtesy of VAIV Firm
VAIV Firm reported an working lack of 6 billion received ($4.2 million) in 2024, however the agency is quickly decreasing the loss. Kim mentioned the corporate is anticipated to scale back the working loss by half this yr on enhanced profitability of its a number of AI providers. Its gross sales goal for 2025 is 20 billion received.
Concerning the agency’s plan to realize a turnaround, Kim mentioned it won’t keep on with quantity-wise development, however give attention to development in high quality.
“Now just isn’t the time for us to debate any particular earnings goal, as most AI corporations face survival dangers,” Kim mentioned. “It could sound paradoxical, however AI corporations are affected most by the speedy rise of AI. We are going to make the most of the present AI paradigm shift as an opportunity for our rebound.”
