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SK hynix, a number one excessive bandwidth reminiscence (HBM) chipmaker, mentioned Wednesday it launched an HBM chip-shaped snack in collaboration with comfort retailer chain 7-Eleven.
The snack, referred to as Honey Banana Mat HBM Chips, is now out there at 7-Eleven shops nationwide, the corporate mentioned. Mat is the Korean phrase for “taste.”
The sq. corn chips are designed to resemble semiconductor chips and are coated with honey- and banana-flavored chocolate.
The corporate additionally plans to launch HBM-themed character figures subsequent month, that includes humanoids powered by HBM chips.
SK hynix mentioned the undertaking is meant to assist customers really feel extra acquainted and related with semiconductors.
“The aim of this undertaking is for customers to naturally affiliate semiconductors and our firm with the joyful expertise of consuming snacks,” the corporate mentioned. “We are going to proceed to pursue model innovation by linking semiconductor know-how, usually considered as specialised and complicated, to enjoyable, on a regular basis experiences.”
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