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Samsung Electronics is making its presence felt within the Latin American market, centered on synthetic intelligence (AI) home equipment.
Samsung Electronics introduced on Nov. 26 that cumulative gross sales of AI home equipment in Latin America from January to October this yr grew by roughly 40% in comparison with the identical interval final yr. Specifically, washer gross sales surged by about 80% in comparison with the identical interval final yr, pushed by sturdy gross sales of the ‘Bespoke AI Combo’ washer-dryer, which mixes washing and drying capabilities into one unit.
Samsung Electronics has been actively concentrating on the quickly rising Latin American AI residence market by increasing its regionally personalized AI equipment lineup and establishing areas the place customers can instantly expertise AI home equipment.
In keeping with international market analysis agency Statista, the Latin American good equipment market income is roughly $2.6 billion this yr, rising at an annual common fee of 10%, and is estimated to achieve roughly $3.8 billion by 2029.
The background to this excessive development fee contains Latin American customers’ excessive curiosity in good houses and the nonetheless low penetration fee of good home equipment. The good equipment penetration fee in Latin America is roughly 11% this yr, which is comparatively low in comparison with Korea’s 63%, america’ 18%, and Europe’s 16%.
Specifically, Samsung Electronics’ AI home equipment are standard amongst native customers who’re delicate to vitality prices, as they will monitor equipment energy consumption and scale back electrical energy utilization by ‘SmartThings.’
To develop the AI residence base within the Latin American market, Samsung Electronics opened ‘Casa Samsung,’ Latin America’s first experiential showroom, in Guatemala in September. Right here, guests can instantly expertise handy options offered by AI home equipment related by SmartThings, reminiscent of voice management and automation capabilities primarily based on person routines, in an AI residence designed like an precise dwelling area. In July, Samsung opened Latin America’s first B2B expertise area, the ‘Enterprise Expertise Studio,’ in Panama, offering firms, public establishments, and enterprise companions with alternatives to instantly expertise AI options.
These efforts led to Samsung Electronics attaining first place within the ‘Good Residence’ class of ‘Mexico’s Most Most well-liked Manufacturers by Shoppers,’ collectively introduced by Time journal and Statista in October. Moreover, Samsung ranked first in a complete of six classes together with fridges, smartphones, TVs, wearables, and headphones.
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