After a yr of uncertainty, all 5 members of NewJeans are making their method again to ADOR — a transfer that’s restoring confidence not solely amongst followers but in addition out there. The group’s return, relayed by way of a collection of statements this week, is prompting analysts to reassess HYBE’s long-term prospects as considered one of its most influential IP property prepares to return again on-line.
Meritz Securities raised its goal value for HYBE Corp. to 380,000 received ($259) from 370,000 received ($252) on Wednesday, citing the anticipated resumption of NewJeans’ actions underneath its subsidiary ADOR and the group’s potential earnings contribution from 2027 onward.
All 5 members of NewJeans are reported to have expressed their intention to return to ADOR, roughly a yr after they declared the termination of their unique contracts in November 2023. ADOR stated on Wednesday that members Haerin and Hyein had determined to renew actions after inner discussions. It was additionally reported that members Minji, Hanni, and Danielle had expressed their intention to return, and the label is presently verifying last particulars.
“ADOR’s core IP, which had been on maintain, is now coming into a gradual restoration section,” stated Minyoung Kim, analyst at Meritz Securities. “Whereas the corporate nonetheless wants to supply an official schedule and stance concerning the group’s full lineup, visibility is bettering for at the least two members to renew album releases, content material manufacturing and touring beginning in 2026.”
Kim added that NewJeans’ full-fledged music actions are unlikely earlier than the second half of 2025, given the hiatus and the necessity to rebuild their schedule. Contemplating the broader downturn in Ok-pop album gross sales since 2023, Meritz assumes one comeback within the second half of 2026, with album gross sales of round 900,000 items, together with two to 3 concert events in Korea and Japan drawing roughly 150,000 followers. This state of affairs might contribute 60–70 billion received in working revenue in 2026, the analyst estimated.
From 2027, Meritz expects NewJeans to function both as a two-member unit or as a full group, paving the best way for a extra full restoration of actions. ADOR posted 33.5 billion received ($22.8 million) in working revenue in 2023 — attaining break-even only one yr after debuting the group — supporting expectations that NewJeans might contribute at the least 20–30 billion received in annual revenue starting in 2027.
