Netmarble and Coway Chairman Bang Jun-hyuk is gaining consideration for selling social values via initiatives that transcend company revenue by leveraging his firm’s core experience.
In keeping with a press launch from Netmarble, beneath Bang’s management social contribution efforts at Netmarble and Coway have been refocused on sustained, expertise-based engagement reasonably than one-time donations.
A key automobile for these efforts is the Netmarble Cultural Basis, chaired by Bang, which promotes the concept that video games can function a constructive cultural content material.
The inspiration’s flagship program Recreation Communication College helps bridge generational gaps by encouraging mother and father and kids to play and perceive video games collectively. The initiative has been credited with enhancing household relationships and spreading extra constructive perceptions of gaming tradition.
Netmarble additionally helps youth fascinated by gaming careers via its Recreation Expedition program, which introduces college students to varied game-related professions and helps them discover profession paths within the business.
Earlier this 12 months, the corporate additionally opened the Netmarble Recreation Museum, which is designed to focus on the social and cultural significance of video games in Korea.
The press launch added Bang can also be a robust advocate in supporting athletes with disabilities.
In 2018, Netmarble turned the primary firm in Korea’s gaming business to determine a para rowing crew. The crew supplies a steady employment and coaching setting, enabling athletes to deal with their sport and obtain independence.
The Netmarble para rowing crew has achieved notable success, successful 12 medals, together with 9 gold, on the forty fifth Korea Nationwide Para Video games this 12 months. Beforehand, two crew members had been chosen for Korea’s nationwide crew and competed within the 2024 Paris Paralympics.
Coway has additionally expanded its assist for para sports activities by establishing the Coway Blue Wheels wheelchair basketball crew in 2022.
All crew members are employed as full-time Coway staff, guaranteeing monetary {and professional} stability whereas they compete. The crew has seen sturdy leads to nationwide competitions and helped increase consciousness of para sports activities throughout Korea.
“These efforts prolong past conventional sponsorship,” Netmarble stated.
“These initiatives not solely improve the businesses’ social influence, but in addition characterize a key pressure for sustainable administration and long-term company development.” (Advertorial)
