National cultural institutions across South Korea introduce special K-culture programs featuring BTS ahead of the group’s highly anticipated comeback concert at Gwanghwamun Square on March 21. These initiatives, running from March 20 at five key facilities, highlight BTS-inspired content to engage fans and promote Korean heritage.
National Central Museum Focuses on Cultural Synergy
The National Central Museum unveils a dedicated exhibit titled ‘Culture Together with BTS.’ Scheduled for public viewing on March 21, it showcases fan messages of gratitude alongside English translations of BTS members’ heartfelt expressions. In partnership with HYBE, the museum develops exclusive merchandise, including cultural artifacts, available for purchase starting March 20 at its museum shop.
National Folk Museum Celebrates Shared K-Culture
Visitors to the National Folk Museum can experience the ‘BTS and Together K-Culture Minseok Culture’ program until March 30. Highlights include relics reflecting BTS members’ sentiments, such as ‘Spring Day,’ along with games inspired by their YouTube content like ‘Run BTS!’ The exhibit promotes interactive K-culture engagement through traditional games.
National Museum of Modern and Contemporary Art Welcomes Global Fans
From March 20 to April 19, the National Museum of Modern and Contemporary Art runs ‘MMCA: Meet the K-Art,’ targeting international audiences. The program features English explanations of Korean modern artworks inspired by BTS music.
Digital Library and History Exhibits Extend Reach
The National Central Library’s Doseo Gwan hosts ‘BTS Music Inspired Works!’ digitally until March 12, displaying literary pieces linked to BTS songs like Kim Young-rang’s ‘Moran Pig Is Not Flying’ and Yoon Dong-ju’s ‘Son-yeon.’ Meanwhile, the Daehanminguk History Museum links BTS’s ‘Arirang’ (2026) with the 1926 original through an educational program ‘Arirang Oh Rock’ from April to June.
These programs aim to deepen appreciation of Korean culture through BTS’s global influence, drawing crowds during the concert period.
