Ola Källenius, chairman of Mercedes-Benz, the world’s largest premium and luxurious automotive model, has determined to have interaction in complete technological cooperation for future mobility enterprise by successively assembly with prime executives from Samsung Electronics and LG Group associates. Ola signaled a significant growth of the know-how alliance with Samsung and LG, stating, “What binds us collectively is innovation and cutting-edge know-how.”
On Nov. 13, Ola met with Cho Joo-wan, CEO of LG Electronics, Kim Dong-myung, CEO of LG Power Answer, Jung Cheol-dong, CEO of LG Show, and Moon Hyuk-soo, CEO of LG Innotek, at LG Twin Tower in Yeouido, Seoul.
Mercedes-Benz is the world’s largest luxurious automotive model with gross sales reaching 145.6 billion euros (roughly 248 trillion received) final yr. Ola, who visited Korea to attend a Mercedes-Benz Korea company occasion for the primary time in two years, started his first exterior schedule with conferences with LG Group CEOs, demonstrating the shut cooperative relationship between the 2 teams.
LG and Mercedes-Benz are already conducting intensive collaboration within the completed automobile sector. LG Electronics is collectively creating software program outlined automobile (SDV) applied sciences together with automotive infotainment and superior driver help aystems (ADAS), whereas LG Show is supplying plastic-organic gentle emitting diodes (P-OLED). LG Power Answer signed a 15 trillion received electrical automobile battery provide contract in September, persevering with the collaboration.
The highest executives of each teams intensively mentioned methods to improve current cooperation to the subsequent stage to understand Mercedes-Benz’s future automobile imaginative and prescient. They shared prospects for the longer term mobility business, which will likely be reorganized round electrical autos (EV), and engaged in dialogue to strengthen international manufacturing community cooperation using synthetic intelligence (AI) and digital applied sciences.
LG launched next-generation options in electrical automobile components, shows, batteries, and autonomous driving sensing sectors from LG Electronics, LG Show, LG Power Answer, and LG Innotek to Ola and different Mercedes-Benz prime executives. Additionally they shared future automobile methods to develop collaboration between the 2 teams based mostly on “ONE LG Answer,” which consolidates LG’s automotive components enterprise capabilities.
After the assembly, Ola emphasised LG as “one of many companions Mercedes-Benz naturally seeks at any time when we try one thing particular and new.” He added, “At the moment we mentioned numerous applied sciences together with LG’s SDV options, automotive AI brokers, and batteries.”
LG Electronics CEO Cho additionally met with reporters, explaining, “We shared concepts on how one can overcome the difficult international industrial surroundings and mentioned cooperation plans for SDV, which may be thought of a key subject for the longer term,” including, “(The business course) appears to be shifting extra towards AI Outlined Car (IDV), so we talked about areas the place we will cooperate in that regard.”
In the meantime, Samsung Electronics Chairman Lee Jae-yong additionally had a dinner assembly with Ola to develop mobility cooperation. Based on business sources, Lee invited Ola to Seungji-won in Hannam-dong, Seoul, which was the residence of the late founding Chairman Lee Byung-chul and used as a visitor home by the late Chairman Lee Kun-hee. This assembly between the 2 was the primary in six months because the China Improvement Discussion board (CDF) held at Diaoyutai in Beijing, China, in Could. Samsung’s subsidiary Harman provides Mercedes-Benz Person Expertise (MBUX), the superior infotainment and multimedia system used for Mercedes-Benz’s luxurious electrical automobile EQS, and Samsung Show can also be coordinating OLED product provide.
The 2 chairmen reportedly had in-depth discussions on collaboration in future automobile sectors, together with automotive semiconductors and batteries. A Samsung Electronics official mentioned, “Chairman Lee is strengthening networks with international automakers and constructing a basis for automotive electronics enterprise progress,” including, “If mobility cooperation between Samsung and Mercedes-Benz materializes, the automotive electronics enterprise is anticipated to come across a brand new leap ahead.”
