Lotte Department Store’s Baekhwa Branch revealed plans on March 9 to restructure its operations for new business ventures by 2026, aiming to pioneer future retail leadership. The overhaul launches via the Lotte Group homepage by March 27, introducing two key new divisions with double-digit hiring targets.
Timeline and Recruitment Process
Document screenings and on-site auditions guide applicants through intranet updates in May and June, culminating in final interviews and mid-July onboarding. Core focus areas include business and merchandising (MD) teams alongside marketing divisions.
Brand Refresh with New Slogans
The branch bolsters its culture around challenge and immersion principles to elevate branding. Fresh slogans emerge: “Make your NEXT [ ]” as the primary tagline, supported by “Your Vision, Our Stage.” These emphasize tailored support for individual career aspirations, positioning the department store as a dynamic platform for vision realization.
Enhanced Recruitment Strategies
Company-wide shifts prioritize compensation and welfare, extending nationally across diverse applicant profiles. Recruitment centers on the “I’M Comprehensive” process, aligning job roles and real-world opportunities with candidate interests. For fields like education and academia, portfolios, pay transparency, and live demonstrations enable holistic evaluations of skills and potential.
The branch intensifies targeted hiring, particularly for content-savvy talent. Online campaigns revive direct incentive programs aimed at 20-somethings, boosting personalized benefits and centralized reward systems to fuel direct employment culture.
Balancing Challenge and Rewards
These initiatives blend bold challenges with competitive compensation, sharpening recruitment across department stores, outlets, shopping malls, and online channels.
A Lotte Department Store Baekhwa Branch official stated, “We anticipate top talent who will drive future success across department stores, shopping malls, outlets, and online platforms as holistic leaders.”
