A pedestrian walks previous a fried rooster restaurant in Seoul, Nov. 9. Yonhap
The federal government unveiled Tuesday measures to stop “shrinkflation” practices of fried rooster franchises and different processed meals producers, officers mentioned.
The measures, collectively introduced by the Honest Commerce Fee and the ministries of meals security, agriculture, finance and SMEs, got here after a serious fried rooster model Kyochon 1991 lately got here beneath criticism for shrinkflation after it lowered the portion dimension of its boneless fried rooster menu by 30 p.c.
Shrinkflation refers to a enterprise technique of firms decreasing the dimensions or amount of a product, whereas retaining the value unchanged.
Below the brand new measures, 10 main fried rooster manufacturers can be required to point the load of pre-cooked rooster on their menus, together with the value, beginning on Dec. 15, in line with the officers.
The manufacturers embrace bhc rooster, Genesis BBQ, Kyochon, Cheogajip and Goobne. They’ve round a mixed 12,560 franchise shops throughout the nation.
Presently, the meals service sector, together with rooster manufacturers, doesn’t have a compulsory weight-labeling system.
Penalties for different processed meals producers will even be strengthened in case they don’t notify customers of a lower within the dimension of their merchandise, in line with the officers.
Till now, the meals security ministry might give correction orders in such circumstances, however beginning subsequent 12 months, it could actually concern manufacturing suspension orders.
