Kumho Tire (CEO Jung Il-taek) has launched efforts to focus on the Latin American market by way of internet hosting a significant seller invitation occasion and taking part in Brazil’s truck and transportation commerce present.
Kumho Tire held the “2025 Latin America MARSHAL DEALER CONVENTION” in Panama Metropolis, Panama earlier this month. The occasion was attended by roughly 40 officers from 17 main seller firms throughout 12 Latin American international locations, that includes displays on the operational methods of MARSHAL, Kumho Tire’s export model, and introductions to main new merchandise. The occasion was attended by Kumho Tire’s Government Vice President of Gross sales Operations Lim Seung-bin, Managing Director of Latin America Gross sales Division Jo Dong-geun, and Managing Director of Industrial Gross sales Division Oh Jun-seok.
Government Vice President Lim Seung-bin said, “Latin America is a market with regular progress pushed by rising vehicle manufacturing and increasing tire demand. Kumho Tire will solidify its place within the international market by way of steady and fast progress through strategic partnerships with sellers, based mostly on an optimized product portfolio for the Latin American market, together with the MARSHAL model.”
Subsequently, Kumho Tire participated within the “Brazil Truck & Transportation Commerce Present (FETRANSLOG)” held for 4 days from the eleventh in Chapecó, Santa Catarina State, Brazil. This commerce present is the most important transportation exhibition in southern Brazil, the place Kumho Tire arrange a devoted sales space to showcase main new industrial car (truck and bus) tire merchandise and engaged with truck and trailer producers in addition to industrial car tire sellers.
Latin America, together with Brazil, is a market with notably prime quality necessities because of its excessive proportion of economic car tires ensuing from intensive dependence on land transportation and quite a few unpaved roads. By way of participation on this commerce present, Kumho Tire plans to speed up its penetration of the Latin American market by launching new industrial car merchandise that show each high quality and value competitiveness.
