Jeju City officials promote the 2026 Jeju Dullebolchuk Festival with a special event running March 9 to 14, themed “Embrace Jeju’s scents and visit!” The initiative strengthens the festival’s core “fire” elements to draw crowds beyond typical celebrations.
Reviving Traditions Through Sensory Tours
Collaborations with local organizations revive sweet potato distilleries and airport facilities. Visitors experience present-day scents via guided intake tours and accommodations near cooking sites. Targeted broadcasts ensure guests grasp accurate details for authentic aroma immersion across expanded routes.
Real “fire” demonstrations activate the entire event area, complemented by digital media art titled “Digital Fire Extinguishing.” Organizers address food safety concerns, boost special dishes, and heighten sensory inputs like taste and emotion.
Detailed Event Schedule
The current lineup operates from March 9 through 12. Daily “Festival Dosen” tours explore rice and millet fields, sweet potato plots, and performer collaborations three times per day.
On March 11, a special photo exhibition at Jeju’s Gamunjanji cultural space showcases visitor-submitted images for broad appeal.
The main event unfolds March 13 at Samsunghyeol with transformative activities. A development firm highlights airport safety and distillery self-sufficiency as keys to Jeju’s essence.
Trot singer Kim Youngbin, a Mister Trot 3 contestant, directs the event’s vibrant atmosphere.
March 14 features full pungmul performances, airport happenings, sweet potato distillery tours, and digital fire extinguishing in Dongsi, blending real and virtual flames to uncover deep folk roots.
Promotions and Broader Attractions
Vendors operate as sales agents for Nongsu specialty products, offering 20% discounts on water goods. Additional highlights include festival markets, horseback riding, hands-on experiences, job fairs, and cooking workshops.
Jeju Mayor Kim Wan-geun stated, “Prepared chefs and performers deliver fresh Jeju scents, captivating audiences.”
