Main fried hen model Genesis BBQ has signed a deal to open its first restaurant in South Africa, marking the beginning of its growth throughout the African continent.
The takeout and restaurant franchise stated Wednesday that it signed a grasp franchise settlement with Good Tree South Africa, a distributor of Korean meals merchandise within the nation.
Genesis BBQ Chairman Yoon Hong-geun and Good Tree South Africa CEO Lee Dong-il attended the signing ceremony on the Korean firm’s headquarters in Seoul’s Songpa District on Nov. 5.
Beneath the settlement, Good Tree South Africa will function Genesis BBQ’s eating places within the nation and pay royalties to the Korean firm.
South Africa, with a inhabitants of over 63 million and a median age of 28, affords excessive progress potential for the restaurant market, in keeping with Genesis BBQ. The corporate cited the 2024 SAPA Annual Report printed by the South African Poultry Affiliation, which confirmed that the nation’s common per capita annual hen consumption was 36 kilograms.
In response to the corporate, this determine accounts for greater than half of the whole meat consumed by a mean South African. It additionally reveals that South Africans eat extra hen than the worldwide common of 14.6 kilograms per 12 months, and much more than Koreans, who devour 16.2 kilograms yearly, in keeping with Korea’s Ministry of Agriculture, Meals and Rural Affairs.
Genesis BBQ stated Good Tree South Africa plans to open the model’s eating places in main cities, together with Cape City, Johannesburg and Bloemfontein.
“South Africa is our strategic cornerstone for increasing into the African market and selling Ok-food globally,” Yoon stated. “We’ll introduce new localized menu gadgets and unfold Korean meals tradition centered on Ok-chicken.”
Genesis BBQ presently operates 2,400 eating places in Korea and about 700 abroad in 57 international locations. The USA has round 250 BBQ eating places and takeout shops throughout 30 states, whereas Canada has greater than 100.
