Main fried hen franchise Genesis BBQ has expanded into its thirty third U.S. state with the opening of a brand new retailer in South Carolina.
Its newest growth underscores the corporate’s continued progress throughout the southeastern United States. The transfer is a part of the corporate’s broader initiative to ascertain a presence in all 50 states.
Two BBQ shops have opened in South Carolina — one in Indian Land and one other in Greenville. BBQ Hen’s Indian Land location is a 39.66-square-meter restaurant with 12 seats. Situated close to the border between North and South Carolina, the location is strategically positioned to draw clients from each states, in accordance with the corporate.
BBQ Hen’s Greenville location is a takeout-only retailer located close to Greenville Downtown Airport and Bob Jones College, an space with heavy foot site visitors.
BBQ mentioned it chosen South Carolina for its new places due to the steady financial system and powerful inhabitants base. The state’s inhabitants reached 5.47 million final yr, up 90,000 from the earlier yr — the Tenth-highest progress charge amongst U.S. states in 2024. The typical resident of their 40s, and the median family earnings exceeds $60,000, a degree the corporate described as conducive to sustainable consumption.
The corporate additionally cited the Worldwide Franchise Affiliation’s 2024 Franchising Financial Outlook research, which projected South Carolina may have the fifth-highest franchise progress within the U.S. this yr. The report forecast 1,205 new franchise shops, the creation of 215,000 new jobs and $19.5 billion in complete financial output, BBQ added.
Ranging from its first U.S. location in New York Metropolis, BBQ has expanded its community to New Jersey, Texas and California. Final yr, the corporate added new retailers in Tennessee, Nebraska, Arkansas and Indiana, adopted this yr by Utah, Oregon and South Carolina.
“South Carolina confirmed clear indicators of franchise business progress and has change into a hub for our market growth throughout the southeastern United States,” a BBQ official mentioned.
