CJ Olive Younger, which has turn into a “Okay-hotspot” amongst international vacationers, will open its first U.S. retailer in Pasadena, California in Might subsequent yr.
The well being and wonder retailer introduced on Nov. 19 that it has determined to introduce a Okay-beauty specialised retailer in the US, the world’s largest magnificence market the place world magnificence specialty retailers resembling Sephora and Ulta Magnificence have established their presence.
The primary retailer shall be situated in Pasadena, a small metropolis roughly 18 kilometers northeast of Los Angeles (LA), which has a excessive proportion of high-income residents as a result of presence of analysis establishments such because the California Institute of Know-how (Caltech). CJ Olive Younger plans to open a number of shops centered round California after opening its first retailer subsequent yr.
The U.S. shops shall be developed as CJ Olive Younger’s Okay-beauty showcase. The corporate plans to offer merchandise and introduce expertise providers primarily based on buyer knowledge from North American clients who’ve used CJ Olive Younger shops in Korea and Olive Younger World Mall. CJ Olive Younger is making ready the required infrastructure for retailer operations, together with a neighborhood distribution middle within the U.S., in addition to product sourcing and advertising and marketing.
An organization official stated, “We purpose to contribute to the sustainable globalization of the Okay-beauty business and evolve into a world magnificence and wellness retail platform.”
In the meantime, international buyer purchases at CJ Olive Younger’s offline shops elevated by greater than 50% within the first 9 months of this yr in comparison with the identical interval final yr. The proportion of international buyer gross sales within the first half of this yr was 26.4%, and within the second quarter, it surpassed 30% for the primary time ever.
