Ottogi Co., one in every of South Korea’s main meals producers, is partnering with BTS member Jin to broaden its presence in Indonesia, the world’s second-largest prompt noodle market. The collaboration facilities on the corporate’s halal-certified Jin Ramen, because the Ok-food maker accelerates its abroad push amid rising international demand for halal merchandise.
Ottogi stated on Nov. 10 that it has begun promoting Jin Ramen and three styles of cheese ramen in Indonesia. The corporate obtained halal certification from the Indonesian Ulema Council (MUI) late final 12 months, in preparation for Indonesia’s plan to make halal certification necessary for all meals and beverage merchandise—each home and imported—beginning in October 2026.
Indonesia ranks second solely to China in prompt noodle consumption. Based on the World Immediate Noodles Affiliation (WINA), Indonesians consumed 14.68 billion servings in 2023, representing about 12% of worldwide demand.
“World shoppers already affiliate Jin Ramen with BTS’s Jin, and anticipation is working excessive for the collaboration,” an Ottogi official stated. “We launched a worldwide marketing campaign earlier this 12 months that includes him to strengthen our presence in Southeast Asia.”
