Barneys New York Magnificence, the worldwide luxurious magnificence and wellness model born in New York, launched its signature perfumed body-care line Sentiage™ because the in-room amenity for all 330 Hilton Gyeongju visitor rooms completely utilized by the U.S. delegation throughout APEC 2025 Leaders’ Week.
Friends together with President Trump and senior U.S. officers skilled the distinctive perfume and aesthetic of Barneys New York Magnificence by way of the Sentiage™ Physique Wash and Physique Lotion set. This second symbolized a singular cultural bridge between the USA and Korea — New York refinement infused into the guts of Korean hospitality by way of scent and magnificence.
Co-developed with a worldwide No.1 fragrance laboratory, Barneys New York Magnificence Sentiage™ is a French vegan-certified body-care assortment that includes a high-concentration method that leaves a chic 24-hour path from a single utility. Mixing trendy New York sensibility with refined French perfumery, the road has already earned international recognition as a bestseller in Korean Air’s SKYSHOP in-flight duty-free and amongst premium clients worldwide.
“Having our signature perfume current within the rooms of the U.S. delegation represents probably the most refined strategy to present what Barneys New York Magnificence stands for,” a model spokesperson stated. “As a model rooted in New York, we’re honored to have shared our scent as a cultural expression connecting America and Korea.”
Following its APEC amenity placement, Barneys New York Magnificence continues a of collaborations with Hilton Gyeongju centered round Sentiage™. Impressed by its three signature fragrances — Higher Than Ever, Appeal to All Issues, and Thriller for Each Day — the model and lodge launched a limited-edition Afternoon Tea Collaboration Set, providing a multi-sensory expertise mixing perfume and gastronomy.
An accompanying Scent Showcase at Hilton Gyeongju visually interprets the Sentiage™ temper and invitations company — together with members of the U.S. delegation and VIP guests — to immerse themselves within the model’s signature aroma and aesthetic.
Each the Afternoon Tea Set and Scent Showcase run by way of November 30, 2025 on the lodge’s Shilla Courtroom Foyer Lounge, with the total Sentiage™ assortment accessible year-round on the Quest Reward Store contained in the property.
