APR, a number one magnificence and skincare machine firm, has drawn consideration with its newest pop-up retailer in Manhattan, cementing its market presence within the world sizzling spot.
The corporate stated on Thursday that the pop-up, held from Oct. 24 to Nov. 2, showcased its key product lineup below its signature model, Medicube, together with skincare machine AGE-R Booster Professional and beauty merchandise.
The corporate stated some 12,000 folks visited the shop, together with American mannequin and TV character Kendall Jenner.
On the retailer, guests may expertise the model by taking part in an arcade sport developed for shoppers to raised perceive totally different capabilities of the corporate’s magnificence units. For instance, the sport promoted AGE-R Booster Professional’s 4 major skin-rejuvenating capabilities by presenting their technological theories and results.
The pop-up retailer, named Glow Mode On, consisted of the arcade zone, exhibition zone and testing zone. The corporate stated the shop drew optimistic reactions from guests by showcasing Medicube’s at the moment rising world reputation and offering participating product experiences.
Alongside the pop-up, APR ran a video commercial all through New York Metropolis. That includes the catchphrase “Glow Out Loud,” the video clip was displayed on 5 big screens in Instances Sq. and throughout 500 places all through the subway community.
“These pop-up and advert campaigns are past selling our model and merchandise. They had been strategic initiatives to lift our presence and spotlight Ok-beauty in america market and worldwide,” an APR official stated.
The pop-up and large-scale advertisements coincide with the U.S. vacation buying season, as Black Friday later this month and Christmas subsequent month are anticipated to spice up gross sales throughout shopper markets within the nation.
