Main beauty and wonder machine firm APR has seen a notable gross sales surge at main U.S. magnificence retailer Ulta Magnificence in latest months, underscoring the worldwide recognition of its signature model, Medicube.
The Korean firm stated Thursday that Medicube’s newest month-to-month gross sales at Ulta Magnificence’s on-line and offline channels jumped 30 p.c from three months earlier, when APR started supplying merchandise to the U.S. retailer.
APR signed a provide take care of Ulta Magnificence in Could and commenced shipments of twenty-two completely different Medicube merchandise. Ulta Magnificence started promoting the model in August by its on-line retailer and throughout 1,400 brick-and-mortar areas nationwide.
Medicube rapidly climbed the gross sales rankings at Ulta Magnificence, pushed by top-sellers equivalent to Zero Pore Pad, which has bought greater than 100,000 items, and the PDRN Pink Collagen Gel Masks, which has surpassed 600,000 items. By October, Medicube dominated the skincare class on Ulta Magnificence’s on-line platform and ranked third general amongst merchandise bought at its shops.
APR stated the efficiency demonstrates Medicube’s competitiveness not solely amongst Ok-beauty manufacturers however throughout all international magnificence manufacturers bought by Ulta Magnificence.
Medicube’s provide quantity to Ulta Magnificence has continued to develop in latest months. Final month, quantity rose 40 p.c in comparison with August. In September, APR skilled explosive demand throughout Ulta Magnificence’s retail channels following promotional campaigns, prompting further shipments that very same month.
APR expects to additional increase its U.S. gross sales, as Black Friday later this month and Christmas subsequent month are prone to drive nationwide retail spending.
As of the third quarter, APR recorded 318 billion gained ($216 million) in U.S. gross sales, accounting for 32 p.c of its complete income for the interval and marking a 256 p.c enhance from a 12 months earlier.
“Our partnership with Ulta Magnificence is more and more turning into a turning level for Medicube within the U.S. market,” an APR official stated.
