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Apple is projected to overhaul Samsung Electronics and declare the place of world’s largest smartphone producer for the primary time in over a decade, pushed by the recognition of the iPhone17 collection.
Market analysis agency Counterpoint Analysis lately reported that Apple is anticipated to rank first in international smartphone market gross sales (shipments) this 12 months with a 19.4% market share, Bloomberg reported on Nov. 25 (native time).
This outcomes from iPhone shipments rising 10% this 12 months, whereas Samsung Galaxy smartphones are anticipated to develop solely 4.6% throughout the identical interval.
Whereas Apple has persistently maintained the highest place amongst smartphone producers by income, this marks the primary time since 2011—14 years—that it has surpassed Samsung Electronics in shipment-based rankings.
It is because Apple has historically centered on high-priced premium merchandise, whereas Samsung Electronics has supplied merchandise throughout numerous worth ranges, from premium to budget-friendly units.
The iPhone17 collection, launched in September, has proven robust gross sales efficiency with optimistic responses not solely within the U.S. home market but in addition in rising markets together with China.
The rise in iPhone gross sales in China and rising markets has been attributed to eased tensions following U.S.-China commerce agreements and improved worth competitiveness because of greenback weak spot.
Yang Wang, a Counterpoint analyst, defined, “The upward revision of (iPhone) cargo forecasts is due not solely to optimistic responses to the iPhone17 collection but in addition as a result of product alternative cycles have come round. Shoppers who bought smartphones in the course of the COVID-19 interval are actually getting into the part of changing their units.”
Analyst Wang projected that Apple will preserve its place because the main smartphone producer by 2029. That is primarily based on expectations that Apple will launch foldable iPhones and budget-friendly ‘iPhone17e’ fashions.
Counterpoint estimates that the general smartphone market will develop 3.3% this 12 months.
Apple CEO Tim Cook dinner acknowledged to the media following the announcement of document quarterly income of $102.5 billion (roughly 151 trillion gained) on the finish of final month, “Client response to the iPhone17 collection has been past creativeness.”
There are additionally predictions that Apple plans to vary its annual September smartphone launch cycle beginning subsequent 12 months, dividing releases into two durations—launching funds merchandise within the first half and premium merchandise within the second half to additional increase gross sales. Nevertheless, opposite to expectations, the ultra-thin smartphone ‘iPhone Air,’ which has proven poor gross sales efficiency, has reportedly had its successor mannequin launch postponed.
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